The loss of a top producer is always a blow, but it’s also an opportunity to learn more about your business and make changes if needed. If a top-performing agent tells you they’re leaving, don’t panic. The agent who closes 40% of your company’s sales just walked into your office to tell you they’re leaving …
Tag: tips
May 13
How to Redirect Agents When They’ve Lost Momentum
If you’ve noticed one of your agents spinning their wheels without making any progress, it might be time to intervene. Tammi Brannan believes that all of us have the potential to get stuck in our ways. We’ve either done something one way so long that we can’t see how to change, or we’re sure our …
May 12
Refocus on Training to Keep Agents Sharp
Your brokerage needs agents who know how to do their jobs well. Offer training and resources to keep them engaged and on top of the market. Last July, Kristen Skebe had an agent come into her office, looking for something different. She wasn’t producing the way she wanted to, and she felt like she needed …
May 12
How to Become a Broker
Clocking hours in the field, continuing education, and state-specific licensing are all part of the trajectory. It’s been a few years. You’ve had success as an agent, and now you’re considering the idea of opening your own brokerage. Or maybe you’re already a broker and eager to advance your career or the careers of those …
May 09
Get Your Brokerage Involved in the Community
Community engagement has myriad benefits for your brokerage and your agents. Rose Varona likes to join fellow volunteers of a motorcycle ministry group from 8 p.m. to 4 a.m. distributing food and drinks for the homeless in downtown Albuquerque, N.M. “In addition to providing nourishment, we offer prayers and resources for individuals seeking to reunite …
May 08
Setting Up Your Office
If you’re a broker ready for an office, keep in mind your business’s mission and needs when deciding on space. When the rent on her office increased, Atlanta-based Karen Hatcher, CEO and broker of Sovereign Realty & Management LLC, decided to buy her own space. Prioritizing convenience, visibility and value, she aimed to find a …
May 06
Establishing Expectations for the Office
You can’t expect an agent to meet a goal they don’t know exists. Establish expectations early, and reiterate them often. Carey Murcin, associate broker at Meservier & Associates in Auburn, Maine, sees a lot of agents moving from company to company. “I can only guess they are looking for something that they feel is not …
May 05
Help Seasoned and New Agents Work Together
Though both parties might balk at learning from one another, brokers can set the tone and relay the mutual benefit of working together. When he entered the real estate industry 10 years ago, Michael Biryla, team lead of The Mike Biryla Team at The Agency in New York, joined the team of a more established …
May 02
How (and Why) to Celebrate Agent Successes and Milestones
Recognition goes a long way to building loyalty and esteem. Christina Pappas, president of The Keys Company in South Florida, celebrates the successes of her agents and staff as part of their business culture. Pappas believes doing so builds a collaborative brokerage. “It’s the heart of our success, and we continue to find ways to …
May 01
Documents, Forms and Manuals Brokers Need
The right documentation is needed for compliance purposes and to make sure everyone in your office is on the same page about standards of practice. For brokers, the right paperwork is essential for compliance with rules and regulations and for guiding agents and staff. Fortunately, you don’t need to reinvent the wheel when putting these …
Apr 29
How to Develop a Training Plan
Your plan should be flexible enough to pivot as the industry evolves and cater to the needs of your agents. Insufficient agent training and support are partly to blame for the attrition rate in real estate, says April Harrington, broker-owner at EXIT Real Estate Experts in Old Hickory, Tenn. That’s why it’s essential to finetune …
Apr 28
Back to Basics: Social Media Marketing for Your Brokerage
A social media marketing plan can help you develop and maintain an online audience, so long as you’re providing them useful information and interacting regularly. Your relevance on social media as a brokerage, depends on a plan that’s more robust than simply posting new listings and sold listings or an online welcome for new agents, …
