In this digital age, your agents need an active, authoritative online presence. Help them build one with this step-by-step breakdown. I recently met a newer agent who shared that despite networking, door knocking and even a bit of advertising, he hadn’t landed his first listing. After discussing some of the ways he could get in …
Category: Real Estate Tips
Jun 17
Help Agents Explain the Importance of Written Buyer Agreements
The Sitzer-Burnett verdict spotlights the need for more transparency when it comes to compensation. Help agents understand the importance of the written buyer agreement and how to communicate its value to their clients. The October 2023 Sitzer-Burnett verdict has reinvigorated the conversation around compensation and transparency among real estate professionals. The topic of written buyer …
Jun 16
Back to Basics: Building Relationships in Your Office and Community
Agents can’t be the only ones building relationships. Doing so is just as important for brokers and can lead to long-term success and stability. Over the past few years, building relationships took a backslide for many in the industry. Pandemic-related restrictions and a market frenzy made it difficult to find the time and bandwidth to …
Jun 13
Lobbying for Language Accessibility
Massachusetts real estate forms are now available in multiple languages, thanks to Paul Yorkis. “Ask not what your country can do for you. Ask what you can do for your country.” —President John F. Kennedy at his 1961 inauguration speech. Paul Yorkis, watching President Kennedy’s speech as a teenager with his parents at their home …
Jun 12
Voice for All
Through political advocacy and a long-running radio show, Shad Bogany guides Houston’s Black community to homeownership. As a teenager, Shadrick Bogany woke up nearly every Christmas morning in a different home. Living in subsidized housing with his brother and mother, Bogany moved frequently within Houston. “I had a ringside view of how families can be …
Jun 10
Trail Blazer
With a mom who set the example, and a fierce personal drive, Eve B. Lee has become a legendary housing advocate in Illinois. For more than 60 years, Eve B. Lee, AHWD, has served as a leader in expanding housing opportunities in Lake County, Ill. As a testament to her work, the village of Libertyville, …
Jun 09
Help Your Agents Improve Their Confidence
There’s never an easy time to be an agent, but right now it is particularly complicated. Work with your agents to build confidence so they can find their footing. For many practitioners in today’s market, confidence is in shorter supply. Experienced and newer agents find that strategies to build confidence that worked before are no …
Jun 06
A Dose of ‘Good Trouble’
A New Jersey broker and salesperson is committed to creating a vibrant, equitable community where all can reap the benefits. Growing up in Addis Ababa, Ethiopia, Tezeta “Tez” Roro, a broker and salesperson with Keller Williams Suburban Realty in Livingston, N.J., learned to prioritize her family and neighbors—values she took with her when she immigrated …
Jun 05
Optimistic Vision Steadies Your Brokerage During Change
Brokers should model the traits they want their agents to have when moving forward in a new industry order. It’s healthy to talk openly about the challenges and changes occurring in the real estate industry, but getting stuck on them is not. The moment is ripe with opportunity despite the initial discomfort of a new …
Jun 03
How Brokers Can Support One Another
No one understands the unique challenges of running a brokerage like another broker. Invest in relationships and build rapport with other brokers so you have a support system. In the wake of the announcement of the National Association of REALTORS® (NAR) lawsuit settlement on March 15, Erin Cestero, San Antonio Division President of JB Goodwin …
Jun 02
Data Points to Help Steer Your Brokerage
Making use of data is a great way to convey facts rather than headlines and educate your agents. On a regular rotation, the National Association of REALTORS® collects and presents market data to help brokers stay up to date on market trends. Use these stats to help guide your agents and your business. At the …
May 30
Dealing With Disruptive Agents
Unruly real estate agents can cause issues small and large at the brokerages where they work, from creating distractions during training sessions to leaving the office with a stash of snacks, cups and plates intended for visitors and clients. Brokers lamented problems such as these on Sunday at the Idea Exchange Council for Brokers Forum …
