Brokers should model the traits they want their agents to have when moving forward in a new industry order. It’s healthy to talk openly about the challenges and changes occurring in the real estate industry, but getting stuck on them is not. The moment is ripe with opportunity despite the initial discomfort of a new …
Category: Real Estate Tips
Jun 03
How Brokers Can Support One Another
No one understands the unique challenges of running a brokerage like another broker. Invest in relationships and build rapport with other brokers so you have a support system. In the wake of the announcement of the National Association of REALTORS® (NAR) lawsuit settlement on March 15, Erin Cestero, San Antonio Division President of JB Goodwin …
Jun 02
Data Points to Help Steer Your Brokerage
Making use of data is a great way to convey facts rather than headlines and educate your agents. On a regular rotation, the National Association of REALTORS® collects and presents market data to help brokers stay up to date on market trends. Use these stats to help guide your agents and your business. At the …
May 30
Dealing With Disruptive Agents
Unruly real estate agents can cause issues small and large at the brokerages where they work, from creating distractions during training sessions to leaving the office with a stash of snacks, cups and plates intended for visitors and clients. Brokers lamented problems such as these on Sunday at the Idea Exchange Council for Brokers Forum …
May 29
Brokers Can Now Access Agent Data Through M1 Database
New Insights Hub provides information on your agents’ training, education and association involvement. In the REALTORS® M1 database, brokers now have access to pertinent association-related data—credentials, education, volunteerism and more—on the agents in their office. M1’s Insights Hub, which was once reserved for association leadership, has been reconfigured to include a dashboard for brokers. The …
May 28
Get Agents on Board With Post-Transaction Follow-Up
Post-transaction follow up boosts an agent’s sales and a brokerage’s bottom line, so make it easier for your agents to engage their clients over time. Nearly 90% of home buyers and sellers say they’d recommend their real estate agent, according to National Association of REALTORS® data. Unfortunately, many never do it because they forget their agent’s …
May 27
Make Your Office Meeting a Not-to-Miss Event
When I tell people that the office sales meeting is one of my most valuable tools, I get incredulous looks from brokers, managers and agents alike. Most agents find sales meetings boring and pointless. That feeling is shared by many managers and brokers as well. I find that the OSM, when run properly, is highly …
May 23
How Brokers Can Delegate to Free Up Time
Brokers can’t do it all, especially if they want any kind of work-life balance. Delegating the right tasks to the right people is the key. More than three decades ago, Leslie McDonnell hired a part-time person to help her with an overload of work. “It was really scary to let go. I realized if I …
May 20
How to Handle Agents’ Concerns About Industry Changes
As the industry closes in on changes resulting from the Sitzer-Burnett case, agents are looking for guidance, and brokers should be prepared to help. Real estate is an evolving industry, and it is natural to have questions about how practice changes may impact you and your business. “While the industry adapts to the practice changes …
May 19
Help Agents Get Comfortable Communicating Their Value
In most service-oriented industries, professionals typically have to prove themselves before customers sign on. Brokers can help agents explain their value so that it is understood by the customer. In most service-oriented industries, customers want to work with professionals who can prove they’re up to the task, whatever it may be. Customers want to understand …
May 13
What to do When a Star Agent Leaves
The loss of a top producer is always a blow, but it’s also an opportunity to learn more about your business and make changes if needed. If a top-performing agent tells you they’re leaving, don’t panic. The agent who closes 40% of your company’s sales just walked into your office to tell you they’re leaving …
May 13
How to Redirect Agents When They’ve Lost Momentum
If you’ve noticed one of your agents spinning their wheels without making any progress, it might be time to intervene. Tammi Brannan believes that all of us have the potential to get stuck in our ways. We’ve either done something one way so long that we can’t see how to change, or we’re sure our …
