Communication is always a top priority. Brokers often want their agents to communicate more effectively and professionally. The best way to make that happen? Lead by example. Language is powerful, says Jo Anne Preston, a workforce and organizational development expert and author of Lead the Way in Five Minutes a Day: Sparking High Performance in …
Category: Real Estate Tips
Jul 02
Help Your Agents Develop Habits of Top Professionals
Share these five tips with your team to boost their optimism and give them skills for being more productive. We asked top producing real estate professionals across the country about the daily habits they’ve developed to help them succeed. Now, we’re sharing their insights to help brokers better train and motivate agents who might need …
Jul 01
5 Ways to Offer Agents Better Feedback
Brokers and team leaders can use these tips for delivering constructive feedback with tact and authority. As a broker-owner or team leader, your agents look to you for leadership and guidance. Offering sales associates constructive feedback is an important way to share your vision and help them improve their skillset.Here are five tips to help …
Jun 30
7 Tips to Help Brokers Master Social Media
As the broker for CarMarc Realty Group, Carrie J. Little views content creation as one of her biggest job responsibilities. Here, she shares her top social media tips. When it comes to mastering social media in real estate, there are dozens of sites and apps that offer advice, content creation, and even outsourcing for agents. …
Jun 19
Help Your Agents Build an Online Presence that Converts
In this digital age, your agents need an active, authoritative online presence. Help them build one with this step-by-step breakdown. I recently met a newer agent who shared that despite networking, door knocking and even a bit of advertising, he hadn’t landed his first listing. After discussing some of the ways he could get in …
Jun 17
Help Agents Explain the Importance of Written Buyer Agreements
The Sitzer-Burnett verdict spotlights the need for more transparency when it comes to compensation. Help agents understand the importance of the written buyer agreement and how to communicate its value to their clients. The October 2023 Sitzer-Burnett verdict has reinvigorated the conversation around compensation and transparency among real estate professionals. The topic of written buyer …
Jun 16
Back to Basics: Building Relationships in Your Office and Community
Agents can’t be the only ones building relationships. Doing so is just as important for brokers and can lead to long-term success and stability. Over the past few years, building relationships took a backslide for many in the industry. Pandemic-related restrictions and a market frenzy made it difficult to find the time and bandwidth to …
Jun 13
Lobbying for Language Accessibility
Massachusetts real estate forms are now available in multiple languages, thanks to Paul Yorkis. “Ask not what your country can do for you. Ask what you can do for your country.” —President John F. Kennedy at his 1961 inauguration speech. Paul Yorkis, watching President Kennedy’s speech as a teenager with his parents at their home …
Jun 12
Voice for All
Through political advocacy and a long-running radio show, Shad Bogany guides Houston’s Black community to homeownership. As a teenager, Shadrick Bogany woke up nearly every Christmas morning in a different home. Living in subsidized housing with his brother and mother, Bogany moved frequently within Houston. “I had a ringside view of how families can be …
Jun 10
Trail Blazer
With a mom who set the example, and a fierce personal drive, Eve B. Lee has become a legendary housing advocate in Illinois. For more than 60 years, Eve B. Lee, AHWD, has served as a leader in expanding housing opportunities in Lake County, Ill. As a testament to her work, the village of Libertyville, …
Jun 09
Help Your Agents Improve Their Confidence
There’s never an easy time to be an agent, but right now it is particularly complicated. Work with your agents to build confidence so they can find their footing. For many practitioners in today’s market, confidence is in shorter supply. Experienced and newer agents find that strategies to build confidence that worked before are no …
Jun 06
A Dose of ‘Good Trouble’
A New Jersey broker and salesperson is committed to creating a vibrant, equitable community where all can reap the benefits. Growing up in Addis Ababa, Ethiopia, Tezeta “Tez” Roro, a broker and salesperson with Keller Williams Suburban Realty in Livingston, N.J., learned to prioritize her family and neighbors—values she took with her when she immigrated …
