![\"When](\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/01\/logoSmartHomes_breedZONDERnationaal-1024x225.jpg\")
<\/a>When Selling a Smart Home, Don\u2019t Look Stupid<\/p><\/div>\n
In more home showings today, you may need to show off a home\u2019s high-tech features, including the ability to control lights, thermostats, and a home\u2019s appliances from a smartphone, tablet, or central hub in the home. Smart home technology has grown drastically in recent years as the tech gets easier to use and more affordable. That has put real estate professionals at the forefront of showing off the tech behind how a home can operate smarter.<\/p>\n
On Wednesday at CES 2016, the consumer electronics trade show taking place in Las Vegas this week, Coldwell Banker Real Estate sponsored a session \u2014 \u201cSelling Smarter: Real Estate and The Smart Home\u201d \u2014 that featured both leading smart home companies such as Nest and Lutron and industry experts who highlighted how \u201csmart\u201d has become the next big trend in real estate.<\/p>\n
As smart home tech catches on more rapidly, some agents are increasingly talking up the selling points of smart home features in their MLS listing descriptions and taking the time to highlight the features during home tours. Some agents are even exploring staging a home with portable devices to show how buyers can make a home smarter and more connected.<\/p>\n
After all, it\u2019s what a growing number of buyers say they want. The Coldwell Banker Smart Home Marketplace Survey, released this week, shows many home owners would be willing to pay extra to \u201csmart stage\u201d their home. Of more than 4,000 Americans polled, more than half of home owners \u2014 54 percent \u2014 say they would purchase or install smart home products if they were selling their home and knew that doing so would make it sell faster. What\u2019s more, 65 percent of those home owners said they would be willing to pay $1,500 or more to add such products.<\/p>\n
The products drawing the most attention to smart home technology, according to survey respondents, are centered on security (such as locks and alarm systems), temperature controls (thermostats and fans), lighting systems, and safety (including fire and carbon monoxide detectors and night lights).<\/p>\n
Early expectations were that the smart home would become more mainstream by 2020 or later. But the smart home is here now and abundant products are available to make homes more connected than ever, said Sean Blankenship, CMO of Coldwell Banker Real Estate at Wednesday\u2019s session. The technology has become easier to operate, more connected to other tech devices, and more affordable, panelists said. Coldwell Banker Real Estate is cosponsoring the CES 2016 Smart Home Marketplace, which nearly doubled in size from last year.<\/p>\n
\u201cThe Jetsons are here,\u201d said Michael Smith, vice president of sales at Lutron Electronics, a leader in smart home lighting controls. \u201cThey are your next-door neighbors now.\u201d<\/p>\n
The technology is expected to continue to increase in popularity as more devices such as those from Nest, Amazon\u2019s Echo, and Lowe\u2019s Iris, among others, join a growing number of partnerships that are expected to broaden the connections that can be made at home.<\/p>\n
As for agents, those who fail to keep up with the Jetsons may find themselves missing an important value differentiator in presenting a home.<\/p>\n
For example, Danny Hertzberg, a sales associate with Coldwell Banker Real Estate in Miami Beach, Fla., said he\u2019s been to a listing appointment where the selling agent didn\u2019t even know how to turn on the home\u2019s lights because she was not familiar with the smart home technology.<\/p>\n
\u201cSmart home technology has become an aspect of differentiation,\u201d Hertzberg said. \u201cIt\u2019s one way to stand out when competing against similar properties. … It\u2019s important for agents to understand the technology because your clients most likely do. It\u2019s your job to add value and to be able to explain how the smart home could make buyers\u2019 lives easier.\u201d<\/p>\n
\u2014<\/span>By REALTOR\u00ae Magazine<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"When Selling a Smart Home, Don\u2019t Look Stupid In more home showings today, you may need to show off a home\u2019s high-tech features, including the ability to control lights, thermostats, and a home\u2019s appliances from a smartphone, tablet, or central hub in the home. Smart home technology has grown drastically in recent years as … <\/p>\n
Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-8820","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nWhen Selling a Smart Home, Don\u2019t Look Stupid - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/when-selling-a-smart-home-dont-look-stupid\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/when-selling-a-smart-home-dont-look-stupid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/when-selling-a-smart-home-dont-look-stupid\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"When Selling a Smart Home, Don\u2019t Look Stupid\",\"datePublished\":\"2016-01-08T14:06:45+00:00\",\"dateModified\":\"2016-01-08T14:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/when-selling-a-smart-home-dont-look-stupid\\\/\"},\"wordCount\":663,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/when-selling-a-smart-home-dont-look-stupid\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/logoSmartHomes_breedZONDERnationaal-1024x225.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/when-selling-a-smart-home-dont-look-stupid\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/when-selling-a-smart-home-dont-look-stupid\\\/\",\"name\":\"When Selling a Smart Home, Don\u2019t Look Stupid - 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