{"id":8645,"date":"2015-12-04T17:31:42","date_gmt":"2015-12-04T17:31:42","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=8645"},"modified":"2015-12-04T17:31:42","modified_gmt":"2015-12-04T17:31:42","slug":"5-unique-marketing-ideas-to-sell-a-home","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/5-unique-marketing-ideas-to-sell-a-home\/","title":{"rendered":"5 Unique Marketing Ideas to Sell a Home"},"content":{"rendered":"

5 Unique Marketing Ideas to Sell a Home<\/h2>\n
\"5<\/a>

5 Unique Marketing Ideas to Sell a Home<\/p><\/div>\n

 <\/p>\n

Does your marketing need a refresh? Some real estate professionals are trying out some unusual ways to drum up more potential buyers for their listings. Draw some inspiration with a few of their ideas:<\/p>\n

1. The house that tweeted: <\/strong>Some real estate professionals are having their sellers create Twitter accounts for their homes. For example, \u201cBob the House\u201d became a Twitter account and a home with a voice. The three-bedroom ranch in the Chicago suburb of Mount Prospect launched with a Tweet that said: \u201cI am Bob. A House. I\u2019m in a family-friendly neighborhood close to schools and shopping. Hate to say it, but I\u2019m cheap and easy (great price and move-in ready).\u201d Rich Burghgraef, an account executive with sales consulting firm Randolph Sterling, created the account to document Bob\u2019s journey on the market. It worked: Home showings jumped from one or two a weekend to six and eight after the Twitter account debuted.<\/p>\n

2. Turn your open house into an event:<\/strong> \u201cWe throw events \u2013 not open houses \u2013 at a lot of our listings,\u201d says Josh Myler, director of the Residential Division at The Agency in Beverly Hills, Calif. \u201cWe do everything from a simple cocktail party to a bigger affair. We\u2019ve even hired professional chefs.\u201d Myler recommends looking for event planners, caterers, and others who are just getting started since newer companies may be less expensive and want the added exposure.<\/p>\n

3. Add some music: <\/strong>Enhance your open house with some live music. Myler will hire professional musicians (sometimes amateurs) to play softly in the background during an event or open house. \u201cWe\u2019ve hired DJs, but we\u2019ve also hired violinists,\u201d Myler says.<\/p>\n

4.\u00a0Turn it into a game: <\/strong>A game or raffle may keep buyers lingering at the open house longer. \u201cHave a contest for the biggest \u2018loser\u2019 renter,\u201d suggests Jana Schmidt, a real estate broker in Seattle. \u201cHave buyers enter the amount of renter they have paid over the years into a drawing for a gift card.\u201d<\/p>\n

5. Give out a swag bag: <\/strong>Myler\u2019s brokerage uses a lot of free merchandise giveaways to promote itself. \u201cWe offer tote bags, T-shirts, baseball caps, mugs,\u201d he says. \u201cBasically anything you can think of, we give out.\u201d Try making up a magnet, pens, mouse pads, and notepads in smaller quantities to promote a listing.<\/p>\n

Source: \u201cFreshly Baked Cookies Are So Yesterday \u2013 Instead Try These 5 Wacky Tricks to Sell Your Home,\u201d realtor.com\u00ae (Nov. 30, 2015)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

5 Unique Marketing Ideas to Sell a Home   Does your marketing need a refresh? Some real estate professionals are trying out some unusual ways to drum up more potential buyers for their listings. Draw some inspiration with a few of their ideas: 1. The house that tweeted: Some real estate professionals are having their … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[5,32,4,9],"class_list":["post-8645","post","type-post","status-publish","format-standard","hentry","category-news","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\n5 Unique Marketing Ideas to Sell a Home - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/5-unique-marketing-ideas-to-sell-a-home\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/5-unique-marketing-ideas-to-sell-a-home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/5-unique-marketing-ideas-to-sell-a-home\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"5 Unique Marketing Ideas to Sell a Home\",\"datePublished\":\"2015-12-04T17:31:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/5-unique-marketing-ideas-to-sell-a-home\\\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/5-unique-marketing-ideas-to-sell-a-home\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/Twitter-Logo.png\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/5-unique-marketing-ideas-to-sell-a-home\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/5-unique-marketing-ideas-to-sell-a-home\\\/\",\"name\":\"5 Unique Marketing Ideas to Sell a Home - 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