{"id":24993,"date":"2025-06-19T13:36:08","date_gmt":"2025-06-19T13:36:08","guid":{"rendered":"https:\/\/www.anthonydidonato.net\/wordpress\/?p=24993"},"modified":"2025-06-19T13:36:10","modified_gmt":"2025-06-19T13:36:10","slug":"help-your-agents-build-an-online-presence-that-converts","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/","title":{"rendered":"Help Your Agents Build an Online Presence that Converts"},"content":{"rendered":"\n

In this digital age, your agents need an active, authoritative online presence. Help them build one with this step-by-step breakdown.<\/p>\n\n\n\n

I recently met a newer agent who shared that despite networking, door knocking and even a bit of advertising, he hadn\u2019t landed his first listing.<\/p>\n\n\n\n

After discussing some of the ways he could get in front of potential sellers, I searched his name online and found very little. He had a website provided by his brokerage, but that was it. When agents come to their brokers and are unhappy with how their businesses are advancing, one suggestion a broker might make is that the agents spend time honing their online presence<\/a>.<\/p>\n\n\n\n

Build a Strong Personal Brand<\/h2>\n\n\n\n

People do business with people they know, like and trust, which is why a strong personal brand is so important today. The foundation of any effective brand is based on three factors you\u2019ll want to counsel agents to embody in their online marketing.<\/p>\n\n\n\n

Principles<\/h3>\n\n\n\n

Principles guide all humans. Ask your agents to consider what they believe in so strongly that it affects who they work with and how they conduct business. An agent\u2019s answer will be the foundation of their brand.<\/p>\n\n\n\n

Brokers can help agents understand why they serve a particular niche, what they do and don\u2019t do for clients and what causes or passions they stand for outside their work. Whether it be service, equity or even building wealth, these principles guide how they live and work and should be communicated. Using principles to guide their online presence will help them attract their ideal clientele.<\/p>\n\n\n\n

Messaging<\/h3>\n\n\n\n

Everything an agent says or does needs to align with their brand. Once they\u2019ve figured out their principles, brokers can guide agents to develop their pillars. They serve as a North Star, guiding all the messaging in a cohesive direction.<\/p>\n\n\n\n

In my public relations firm, I start by having clients identify the five principles they\u2019re most passionate about and use that to direct all messaging across all media. Agents can do the same.<\/p>\n\n\n\n

Aesthetics<\/h3>\n\n\n\n

While this is the first thing most people think about branding, it\u2019s the last part of the equation.<\/p>\n\n\n\n

In crafting an online presence, aesthetics refers to color palettes, graphic elements like a logo, cover photos and marketing materials. Encourage agents to make sure these elements are cohesive across platforms. Explain to them that this helps them form a recognizable brand. If your brokerage already has a color palette, logo, fonts and styles picked out, consider putting a branding package together for your agents to use.<\/p>\n\n\n\n

Acquire Testimonials & Reviews<\/h3>\n\n\n\n

There are a couple of distinct differences between testimonials<\/a> and reviews: Testimonials are usually solicited by the agent. Reviews are usually written by the customer and posted on a third-party website, like a Google Business Profile. Also, reviews are usually only text, whereas testimonials can be in any format.<\/p>\n\n\n\n

Ideally, your agents will want video testimonials because they can be more persuasive. Think about it like this: When you see a written testimonial on someone\u2019s website, attributed to \u201cMike S.,\u201d how convincing is that? But a video where someone is describing their experience working with an is far more authentic and persuasive.<\/p>\n\n\n\n

People tend to get nervous on video, so you can encourage your agents to provide clients with some bullet points. This gives them structure, which helps put their minds at ease, and tees them up to use stories that highlight what makes the agent stand out.<\/p>\n\n\n\n

Advise your agents that testimonials can be embedded on their website and used in newsletters and social media posts. They can also create a montage of their best testimonials, which should be embedded on their website homepage.<\/p>\n\n\n\n

Leverage Case Studies<\/h2>\n\n\n\n

A case study is a brief report about a problem a client had, how the problem was solved and what the outcome was. In this case, the problem was that your agent\u2019s client needed to sell their home or buy a home. The solution was your agent\u2019s approach to helping the client achieve their goal. The result was the end: the client achieved that goal and was satisfied with their service.<\/p>\n\n\n\n

You can tell your agents that the key here is to leverage storytelling to get people emotionally engaged. They will want to include enough details and data so readers can clearly see how your agent can help them with their buying or selling goals.<\/p>\n\n\n\n

Three to five should be plenty but advise your agents that they\u2019ll also want to replace case studies from time to time with new ones as they move forward in their career. This is important because the market changes frequently, and if the circumstances of a particular transaction don\u2019t align with current market conditions, the case study may not seem as credible to potential clients.<\/p>\n\n\n\n

Agents will want to make these available as pages on their websites, and they should also make a PDF download available as well. The download gives potential clients something they can walk away with and use when comparing agents.<\/p>\n\n\n\n

Use Search Results to Inspire Trust<\/h2>\n\n\n\n

Before a seller lists their property with an agent, they will run to their favorite search engine and look that agent up. Help your agents by highlighting the importance of crafting a strong presence in the search results.<\/p>\n\n\n\n

Step 1: Have a Complete Profile on the Brokerage Page<\/h3>\n\n\n\n

The first step is to make sure they have a profile page on your brokerage website, because it has some degree of authority from an SEO perspective, so it should be easy to get that page to rank for their name.<\/p>\n\n\n\n

Step 2: Use Social Media<\/h3>\n\n\n\n

Next, you\u2019ll make sure they have a profile set up on at least one major social media network\u2014preferably more than one\u2014and that their profiles include a descriptive bio that differentiates them from other agents. Make sure they include a professional headshot and cover photo as well. They should also be active on these platforms, by consistently posting useful content that demonstrates their expertise.<\/p>\n\n\n\n

Step 3: Publish Articles on the Brokerage Website<\/h3>\n\n\n\n

If you can publish articles on your brokerage website, you should encourage your agents to do that because it benefits them and you. If your website is built and optimized properly, these articles will rank for your agents\u2019 name so they\u2019ll show up in the search results when someone looks them up. Over time, by helping your agents demonstrate their expertise in this way, you\u2019ll also increase the overall organic search traffic, and as a result, leads to your website.<\/p>\n\n\n\n

Step 4: Become a Media Source<\/h3>\n\n\n\n

You can also encourage them to start writing for other publications and getting featured in the media<\/a>. Doing so adds third-party validation to the equation. Think about it like this\u2014these publications have a barrier to entry, meaning they won\u2019t feature just anyone, so when they do, it sends a clear message to prospects that the person featured is among the best of the best. Plus, these publications tend to be authoritative from an SEO perspective, so the content will likely rank well for your agents’ names.<\/p>\n\n\n\n

For a technical step-by-step guide that breaks down SEO, here is a comprehensive article<\/a> Entrepreneur magazine asked me to write on the topic.<\/p>\n\n\n\n

Earning a listing requires the kind of online presence that clearly demonstrates an agent\u2019s expertise, positions the agent\u2014and thus, the brokerage\u2014as an authority in the market and inspires trust in potential clients. These steps help an agent cultivate and communicate their authority in the profession and their dedication to their clients.<\/p>\n\n\n\n

<\/p>\n\n\n\n

National Association of REALTORS\u00ae
Reprinted with permission<\/p>\n","protected":false},"excerpt":{"rendered":"

In this digital age, your agents need an active, authoritative online presence. Help them build one with this step-by-step breakdown. I recently met a newer agent who shared that despite networking, door knocking and even a bit of advertising, he hadn\u2019t landed his first listing. After discussing some of the ways he could get in … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-24993","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nHelp Your Agents Build an Online Presence that Converts - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Help Your Agents Build an Online Presence that Converts\",\"datePublished\":\"2025-06-19T13:36:08+00:00\",\"dateModified\":\"2025-06-19T13:36:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/\"},\"wordCount\":1284,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/\",\"name\":\"Help Your Agents Build an Online Presence that Converts - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#website\"},\"datePublished\":\"2025-06-19T13:36:08+00:00\",\"dateModified\":\"2025-06-19T13:36:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/help-your-agents-build-an-online-presence-that-converts\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Help Your Agents Build an Online Presence that Converts\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#website\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/\",\"name\":\"Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania\",\"description\":\"Properties and Real Estate for Sale\",\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\",\"contentUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\",\"caption\":\"admin\"},\"logo\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\"},\"description\":\"For all of your Real Estate needs, place yourself in the competent hands of a career Realtor who is a Philadelphia native and Delaware County resident. Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania\u2026 call Anthony DiDonato.\",\"sameAs\":[\"http:\\\/\\\/www.anthonydidonato.net\"],\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Help Your Agents Build an Online Presence that Converts - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/#article","isPartOf":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/"},"author":{"name":"admin","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"headline":"Help Your Agents Build an Online Presence that Converts","datePublished":"2025-06-19T13:36:08+00:00","dateModified":"2025-06-19T13:36:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/"},"wordCount":1284,"publisher":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"keywords":["Anthony DiDonato","News","Real Estate","tips"],"articleSection":["News","Real Estate Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/","url":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/","name":"Help Your Agents Build an Online Presence that Converts - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","isPartOf":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#website"},"datePublished":"2025-06-19T13:36:08+00:00","dateModified":"2025-06-19T13:36:10+00:00","breadcrumb":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.anthonydidonato.net\/wordpress\/help-your-agents-build-an-online-presence-that-converts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.anthonydidonato.net\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Help Your Agents Build an Online Presence that Converts"}]},{"@type":"WebSite","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#website","url":"http:\/\/www.anthonydidonato.net\/wordpress\/","name":"Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","description":"Properties and Real Estate for Sale","publisher":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.anthonydidonato.net\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg","url":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg","contentUrl":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg","caption":"admin"},"logo":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg"},"description":"For all of your Real Estate needs, place yourself in the competent hands of a career Realtor who is a Philadelphia native and Delaware County resident. Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania\u2026 call Anthony DiDonato.","sameAs":["http:\/\/www.anthonydidonato.net"],"url":"https:\/\/www.anthonydidonato.net\/wordpress\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/posts\/24993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/comments?post=24993"}],"version-history":[{"count":1,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/posts\/24993\/revisions"}],"predecessor-version":[{"id":24994,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/posts\/24993\/revisions\/24994"}],"wp:attachment":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/media?parent=24993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/categories?post=24993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/tags?post=24993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}