{"id":22814,"date":"2023-10-12T15:08:36","date_gmt":"2023-10-12T15:08:36","guid":{"rendered":"https:\/\/www.anthonydidonato.net\/wordpress\/?p=22814"},"modified":"2023-10-12T15:08:37","modified_gmt":"2023-10-12T15:08:37","slug":"using-ai-to-enhance-listing-photos-can-be-legally-risky","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/using-ai-to-enhance-listing-photos-can-be-legally-risky\/","title":{"rendered":"Using AI to Enhance Listing Photos Can Be Legally Risky"},"content":{"rendered":"\n

You can\u2019t misrepresent a property, but there are ethical ways to use images generated by artificial intelligence to improve your clients\u2019 experiences and better serve their needs.<\/p>\n\n\n\n

Artificial intelligence now makes it possible for you to send a listing photo, along with commands for whatever image enhancements you want, to an algorithm\u2014and receive the enhanced photo in seconds. This new frontier for real estate technology may open endless possibilities for your marketing efforts, but it also comes with a murky legal landscape. At this point, there are more questions than answers, experts said Saturday at the Emerging Business and Technology Forum during NAR NXT, The REALTOR\u00ae Experience(link is external)<\/a> in Orlando, Fla.<\/p>\n\n\n\n

AI-generated images are strikingly accurate, said Dan Weisman, director of emerging technology at the National Association of REALTORS\u00ae. He recently asked a generative AI tool to create a photo of a \u201ctransparent glass sculpture of a duck.\u201d Weisman noted that the resulting image showed the duck with a colored background so the viewer could tell it was transparent. Weisman also generated an image of a corgi in a \u201chouse of sushi,\u201d which proves that the algorithm understands the nuances of dog breeds and building construction.<\/p>\n\n\n\n

DALL\u00b7E 2(link is external)<\/a> and Google Imagen(link is external)<\/a> are the primary platforms for AI-generated images right now, and the technology is free (for now) to anyone who wants to try it, Weisman said. He added that within real estate, there could be three primary purposes for AI-generated images:<\/p>\n\n\n\n

    \n
  1. Previewing the end result of a renovation project.<\/li>\n\n\n\n
  2. Modifying listing photos to help buyers envision themselves in a home.<\/li>\n\n\n\n
  3. Generating stock photos for marketing purposes.<\/li>\n<\/ol>\n\n\n\n

    Using these tactics, though, requires you to look back at the REALTOR\u00ae Code of Ethics for guidance, said Matthew Troiani, NAR\u2019s director of legal affairs. He pointed out that Article 2 prohibits REALTORS\u00ae from exaggerating, concealing or misrepresenting pertinent facts about a property or transaction. Still, there are ways to ethically use generative AI in real estate, Troiani said. A buyer\u2019s agent, for example, could show their clients what a home could look like with alternative features if they\u2019re willing to do some improvement. The could help buyers think creatively at a time when low inventory makes it difficult to be picky.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    But, of course, a listing agent shouldn\u2019t put these kinds of altered photos on the MLS without disclosure. Before using photos enhanced by AI, ask yourself whether you\u2019re trying to improve the customer\u2019s experience or pull a fast one, Troiani said. \u201cIf you lead with transparency and in your client\u2019s best interest, 99% of the time, you\u2019ll be fine.\u201d When it comes to who owns the legal rights to AI-generated images, \u201cthere are more questions than answers,\u201d Troiani said, noting that U.S. copyright laws \u201cprotect original works of authorship fixed in a tangible form of expression.\u201d For now, he said, legal authorship is only extended to humans and not technology. If you\u2019re concerned about infringement, don\u2019t share AI-generated images in a public domain, Troiani added.

    \u00a9National Association of REALTORS\u00aeReprinted with permission<\/p>\n","protected":false},"excerpt":{"rendered":"

    You can\u2019t misrepresent a property, but there are ethical ways to use images generated by artificial intelligence to improve your clients\u2019 experiences and better serve their needs. Artificial intelligence now makes it possible for you to send a listing photo, along with commands for whatever image enhancements you want, to an algorithm\u2014and receive the enhanced … <\/p>\n

    Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-22814","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nUsing AI to Enhance Listing Photos Can Be Legally Risky - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/using-ai-to-enhance-listing-photos-can-be-legally-risky\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/using-ai-to-enhance-listing-photos-can-be-legally-risky\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/using-ai-to-enhance-listing-photos-can-be-legally-risky\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Using AI to Enhance Listing Photos Can Be Legally Risky\",\"datePublished\":\"2023-10-12T15:08:36+00:00\",\"dateModified\":\"2023-10-12T15:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/using-ai-to-enhance-listing-photos-can-be-legally-risky\\\/\"},\"wordCount\":529,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/using-ai-to-enhance-listing-photos-can-be-legally-risky\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/using-ai-to-enhance-listing-photos-can-be-legally-risky\\\/\",\"name\":\"Using AI to Enhance Listing Photos Can Be Legally Risky - 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