{"id":2217,"date":"2012-02-16T12:54:35","date_gmt":"2012-02-16T12:54:35","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=2217"},"modified":"2012-02-16T12:54:35","modified_gmt":"2012-02-16T12:54:35","slug":"6-ways-to-capture-clients-at-open-houses","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/6-ways-to-capture-clients-at-open-houses\/","title":{"rendered":"6 Ways to Capture Clients at Open Houses"},"content":{"rendered":"<h2>6 Ways to Capture Clients at Open Houses.<\/h2>\n<div id=\"attachment_2218\" style=\"width: 432px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2012\/02\/ar12383289231538.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2218\" class=\"size-full wp-image-2218\" title=\"6 Ways to Capture Clients at Open Houses\" src=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2012\/02\/ar12383289231538.jpg\" alt=\"6 Ways to Capture Clients at Open Houses\" width=\"432\" height=\"288\" \/><\/a><p id=\"caption-attachment-2218\" class=\"wp-caption-text\">6 Ways to Capture Clients at Open Houses<\/p><\/div>\n<h3>Try these tips for turning your open houses into a dependable flow of income for your business.<\/h3>\n<p>If you&#8217;re getting ready to hold an open house, lock the door. And forget about programming all your visitors&#8217; numbers on your phone&#8217;s speed dial: You never want to call them back.<\/p>\n<p>That may not sound like your traditional advice for holding <strong>open houses<\/strong>. After all, isn&#8217;t the idea to land more clients\u2014not to mention, a buyer for the listing? But this unconventional strategy can work. Here&#8217;s why.<\/p>\n<p>Open houses are the perfect opportunity to expand your potential buyer pool. But if you&#8217;re not careful, you may come across as too pushy, and that can be a quick turnoff that sends buyers running for the door. (No, that&#8217;s not the reason you should lock it. I&#8217;ll get to that shortly.)<\/p>\n<p>Try these six tips to make <em>open houses<\/em> a more effective business tool.<\/p>\n<h4>Rule #1: Never plan on calling people later.<\/h4>\n<p>Instead of telling visitors you&#8217;ll give them a call afterwards to follow up, you should use the valuable in-person time at the open house to say what you need to say.\u00a0You&#8217;re much more likely to make a stronger impression face-to-face than during a phone call at a later time. When meeting visitors at open houses, these are the main questions you want them to answer for you:<\/p>\n<ul>\n<li>Are they interested in the property?<\/li>\n<li>What other properties may be of interest to them? What are they looking for?<\/li>\n<li>Will they be willing to set up an appointment to talk further with you, or are they interested in viewing additional properties that may be a better fit?<\/li>\n<\/ul>\n<p>Note, there is an exception to the no-callback rule: When you have a crowded open house, you may not \u00a0have enough time to talk with everyone. In this case, it may make sense to pick up the phone and ask if they needed any additional information.<\/p>\n<h4>Rule #2: Welcome visitors at the door.<\/h4>\n<p>The best way to welcome visitors to the open house: Lock the door. Neither you nor the owners want people walking into the house unannounced. \u00a0This won&#8217;t only ensure you get to talk to everyone who wanders in but it&#8217;s also a safety issue.<\/p>\n<p>Try this approach:<\/p>\n<ul>\n<li>Greet people at the door.<\/li>\n<li>Welcome and thank them for coming.<\/li>\n<li>Hand them information on the property.<\/li>\n<li>As they look at the information, talk about a special feature or two in the home that they may want to notice as they go through the property.<\/li>\n<li>Ask for their name, phone number, and e-mail address, or have them fill out an open house register so you&#8217;ll have their contact information. \u00a0If they decline to give you their contact information (and they don&#8217;t appear threatening), you should still let them view the property.\u00a0 You&#8217;ll find most visitors are willing to give you their contact information.<\/li>\n<li>Explain that there is additional information about the listing on the dining room or kitchen table that may be of interest to them.<\/li>\n<\/ul>\n<h4>Rule #3: Stage your informational packets.<\/h4>\n<p>The dining room or kitchen table can be a great spot to capture visitors&#8217; attention with extra information about the listing. Place a variety of items here, such as property details, school information, and community brochures. \u00a0Don&#8217;t forget to attach a bold label (in 24- to 48-point font) with your contact information on each type of information you provide.<\/p>\n<p>The goal is to get visitors to pause and look at these resources, encourage them to speak with you, and build your credibility as an important resource\u2014not only about the listing, but about the community too.<\/p>\n<h4>Rule #4: Approach visitors during the walk-through.<\/h4>\n<p>After you&#8217;ve allowed visitors to wander through the house on their own, you&#8217;ll want to catch up to them and see if they have any questions and gauge what they like or dislike. Approach carefully; you don&#8217;t want to be a pest. This can be your prime chance to land them as a client.<\/p>\n<h4>Rule #5: \u00a0Get the house in showing-shape.<\/h4>\n<p>You&#8217;ll want the house looking its best outside and in. Instruct your sellers to trim shrubs, unclutter rooms, shampoo rugs, add a fresh coat of paint, check the home&#8217;s smell (Tip: Try fresh-baked cookies for a welcoming scent), and clean absolutely everything.\u00a0 (Provide sellers with a helpful checklist: &#8220;18 Simple Tips for Better Home Showings,&#8221; part of REALTOR\u00ae Magazine&#8217;s Handouts for Customers.)<\/p>\n<p>Here&#8217;s what <em>you<\/em> can do to prepare:<\/p>\n<ul>\n<li>Send invitations to the neighborhood and to anyone in your sphere of influence who lives in the area.<\/li>\n<li>Arrive early on open house day, turn on all the lights, open the curtains, and have soft, relaxing music playing in the background.<\/li>\n<li>Display signs throughout the house that point to special features: \u201cLook down, hardwood floors\u201d;\u00a0 \u201cGas fireplace, push this button\u201d;\u00a0 and \u201cWalk-in closet, walk in.\u201d These can help distinguish your listing as well as make it easier for you to engage visitors about certain qualities of the house.<\/li>\n<\/ul>\n<h4>Rule #6: Choose your <span style=\"text-decoration: underline; color: #000000;\"><span style=\"text-decoration: underline;\">open houses<\/span><\/span> carefully.<\/h4>\n<p>Avoid holding an open house just because your seller wants it or another practitioner asks you to. Typically, open houses that garner the most traffic are newer listings, reasonably priced, and easy to access from main roads.<\/p>\n<p>When you invest the time and energy into conducting an open house, you&#8217;ll be able to turn them into much more than just a neighbor snoop-fest. Open houses can serve as a dependable flow of leads for your other listings. And who knows, you may just find the perfect buyer for that listing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>6 Ways to Capture Clients at Open Houses. Try these tips for turning your open houses into a dependable flow of income for your business. If you&#8217;re getting ready to hold an open house, lock the door. And forget about programming all your visitors&#8217; numbers on your phone&#8217;s speed dial: You never want to call &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/6-ways-to-capture-clients-at-open-houses\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,7,6,4,9],"class_list":["post-2217","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-home-purchase","tag-home-sales","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Ways to Capture Clients at Open Houses - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"description\" content=\"6 Ways to Capture Clients at Open Houses. Try these tips for turning your open houses into a dependable flow of income for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/6-ways-to-capture-clients-at-open-houses\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"6 Ways to Capture Clients at Open Houses\",\"datePublished\":\"2012-02-16T12:54:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/\"},\"wordCount\":970,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/ar12383289231538.jpg\",\"keywords\":[\"Anthony DiDonato\",\"Home Purchase\",\"Home Sales\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/\",\"name\":\"6 Ways to Capture Clients at Open Houses - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/6-ways-to-capture-clients-at-open-houses\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2012\\\/02\\\/ar12383289231538.jpg\",\"datePublished\":\"2012-02-16T12:54:35+00:00\",\"description\":\"6 Ways to Capture Clients at Open Houses. 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania\u2026 call Anthony DiDonato.","sameAs":["http:\/\/www.anthonydidonato.net"],"url":"https:\/\/www.anthonydidonato.net\/wordpress\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/posts\/2217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/comments?post=2217"}],"version-history":[{"count":0,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/posts\/2217\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/media?parent=2217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/categories?post=2217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anthonydidonato.net\/wordpress\/wp-json\/wp\/v2\/tags?post=2217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}