{"id":18214,"date":"2020-12-15T12:49:25","date_gmt":"2020-12-15T12:49:25","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=18214"},"modified":"2020-12-15T12:49:25","modified_gmt":"2020-12-15T12:49:25","slug":"bad-digital-experiences-drive-clients-away","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/bad-digital-experiences-drive-clients-away\/","title":{"rendered":"Bad Digital Experiences Drive Clients Away"},"content":{"rendered":"

Bad Digital Experiences Drive Clients Away<\/h1>\n
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Consumers crave digital connection from small businesses, including from real estate firms, a new study finds. The COVID-19 outbreak has sparked a greater reliance on digital and mobile tech to do jobs and complete transactions.<\/p>\n

Moxtra, a firm that offers digital solutions, recently surveyed 1,500 small business personnel and 1,500 small business customers across industries, including real estate, about digital offerings and sentiment.<\/p>\n

Thirty percent of consumers say digital capabilities are a \u201cprimary requirement\u201d when searching for a small business to work with nowadays. Eighty-four percent of consumers said they\u2019d look to other companies if a firm was lacking in technology use or did not offer a good experience. Further, consumers say that disjointed digital experiences remain a top pain point in working with companies.<\/p>\n

\u201cThis year, businesses learned that digital resilience was critical to surviving the pandemic\u2014however, digital resilience is also critical to surviving in today\u2019s digital age, period,\u201d says Leena Iyar, chief brand officer for Moxtra. \u201cHowever, the findings of this report indicate that consumers are demanding that businesses provide a simpler, more streamlined and more effective digital experience, or else they\u2019ll move on to a competitor who will.\u201d<\/p>\n

Forty-eight percent of consumers said they prefer to engage with small businesses digitally as much as possible and only conduct in-person business when necessary. For example, 89% of small business customers agreed that it was important for them to be able to reach out digitally to small businesses instead of scheduling an appointment or phone call.<\/p>\n

But the technology must be simple to use as well. Sixty-three percent of survey respondents said that the number of digital tools and technologies their company uses is making some tasks more complex.<\/p>\n

\u201cThe use of a wide array of third-party tools can be confusing for both customers and internal personnel,\u201d the report notes. \u201cOffering a multitude of third-party channels might seem like the best method to allow every customer to reach you, but it actually puts the burden of disjointed communication on the customer, which can be overwhelming and frustrating for them.\u201d<\/p>\n

Many companies during the pandemic may have adopted a patchwork of technology to enable greater remote work as soon as the pandemic hit. But such \u201cband-aid\u201d solutions won\u2019t suffice over the long haul without a more comprehensive strategy that streamlines and digitally manages business activities, the report adds.<\/p>\n

“Small businesses are making headway with new technology,\u201d Iyar says. \u201cBut just like the consumers they engage with, these businesses are also struggling to streamline interactions with the prevalence of disparate, disconnected technologies. By leveraging a high-touch, comprehensive portal, businesses will be able to provide holistic virtual experiences that mirror customers’ natural behavior.”<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Source:<\/div>\n
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\u201cSmall Business Digital Resilience<\/a>,\u201d Moxtra (2020)<\/div>\n
\u00a9National Association of REALTORS\u00ae
\nReprinted with permission<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bad Digital Experiences Drive Clients Away Consumers crave digital connection from small businesses, including from real estate firms, a new study finds. The COVID-19 outbreak has sparked a greater reliance on digital and mobile tech to do jobs and complete transactions. Moxtra, a firm that offers digital solutions, recently surveyed 1,500 small business personnel and … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-18214","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nBad Digital Experiences Drive Clients Away - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/bad-digital-experiences-drive-clients-away\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bad-digital-experiences-drive-clients-away\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bad-digital-experiences-drive-clients-away\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Bad Digital Experiences Drive Clients Away\",\"datePublished\":\"2020-12-15T12:49:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bad-digital-experiences-drive-clients-away\\\/\"},\"wordCount\":468,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bad-digital-experiences-drive-clients-away\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bad-digital-experiences-drive-clients-away\\\/\",\"name\":\"Bad Digital Experiences Drive Clients Away - 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