{"id":17535,"date":"2020-07-07T12:00:34","date_gmt":"2020-07-07T12:00:34","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=17535"},"modified":"2020-07-07T12:00:34","modified_gmt":"2020-07-07T12:00:34","slug":"adapt-to-drive-thru-events-virtual-launch-parties","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/adapt-to-drive-thru-events-virtual-launch-parties\/","title":{"rendered":"Adapt to Drive-Thru Events, Virtual Launch Parties"},"content":{"rendered":"

Adapt to Drive-Thru Events, Virtual Launch Parties<\/h1>\n
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Typical launch events or broker happy hours may be a thing of the past for residential and commercial development projects. In the midst of the pandemic, developers are finding new ways to promote their projects, such as through drive-thru events and virtual launches.<\/p>\n

The Real Deal<\/em> reports how development companies Codina Partners, USAA Real Estate, and the leasing team at Fairchild Partners recently organized a caravan tour of a new industrial development. About 50 brokers attended without ever stepping foot outside of their cars. The idea, developers say, was inspired by car parades for children\u2019s birthday parties during the pandemic.<\/p>\n

Brokers were welcomed in their cars to the Beacon Logistics Park in the Miami area. They were handed a branded bag with a large bottle of hand sanitizer and disposable mask inside. Once inside the warehouse, car stops were guided with signs and posters. The drive-thru experience of the property gave Codina Partners and USAA an opportunity to show off the finished development to prospective brokers.<\/p>\n

But not all real estate projects lend themselves to drive-thru events. The Real Deal<\/em> also featured a recent \u201cglobal virtual sales gallery\u201d from the Monaco Yacht Club & Residences in Miami Beach. The developer sent an e-blast video for a virtual launch in marketing luxury condo units. The video was sent out in several different languages to appeal to international crowds.<\/p>\n

Optimum Asset Management USA, which is developing the condo project, had originally planned to host live events this summer to drum up interest. But a surge in coronavirus cases in Florida changed that. The company is planning to host additional virtual events over the summer. But the broker open house isn\u2019t completely gone. Real estate pros are hosting Zoom open houses to groups of brokers to show off properties.<\/p>\n

\u201cThe world has changed,\u201d Louise Sunshine, a strategic adviser for Fort Partners, which is hosting virtual events for Four Seasons-branded developments in Florida, told The Real Deal<\/em>. \u201cMarketing and sales have gone digital.\u201d And they\u2019re finding that buyers are more open to buying properties virtually, too.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Source:<\/div>\n
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\u201cDevelopers Pivot From Broker Happy Hours to Drive-Thrus, Virtual Sales Launch Events and More<\/a>,\u201d The Real Deal (June 30, 2020)<\/div>\n
\u00a9National Association of REALTORS\u00ae
\nReprinted with permission<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Adapt to Drive-Thru Events, Virtual Launch Parties Typical launch events or broker happy hours may be a thing of the past for residential and commercial development projects. In the midst of the pandemic, developers are finding new ways to promote their projects, such as through drive-thru events and virtual launches. The Real Deal reports how … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-17535","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nAdapt to Drive-Thru Events, Virtual Launch Parties - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/adapt-to-drive-thru-events-virtual-launch-parties\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/adapt-to-drive-thru-events-virtual-launch-parties\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/adapt-to-drive-thru-events-virtual-launch-parties\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Adapt to Drive-Thru Events, Virtual Launch Parties\",\"datePublished\":\"2020-07-07T12:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/adapt-to-drive-thru-events-virtual-launch-parties\\\/\"},\"wordCount\":384,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/adapt-to-drive-thru-events-virtual-launch-parties\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/adapt-to-drive-thru-events-virtual-launch-parties\\\/\",\"name\":\"Adapt to Drive-Thru Events, Virtual Launch Parties - 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