{"id":15452,"date":"2019-05-17T12:26:12","date_gmt":"2019-05-17T12:26:12","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=15452"},"modified":"2019-05-17T12:26:14","modified_gmt":"2019-05-17T12:26:14","slug":"realtors-are-leveraging-tech-to-reach-clients","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/realtors-are-leveraging-tech-to-reach-clients\/","title":{"rendered":"REALTORS\u00ae Are Leveraging Tech to Reach Clients"},"content":{"rendered":"

REALTORS\u00ae Are Leveraging Tech to Reach Clients<\/h1>\n
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REALTORS\u00ae Are Leveraging Tech to Reach Clients<\/p><\/div>\n

As house hunters continue to head online to begin their search, more real estate professionals are upping their tech use to meet them there.<\/p>\n

REALTORS\u00ae\u2019 web presence and use of social media have been increasing in recent years, and they consider it a valuable marketing tool to reach clients and build online communities, according to the 2019 Member Profile<\/a>, released by the National Association of REALTORS\u00ae and reflecting 12,700 member responses.<\/p>\n

REALTORS\u00ae surveyed said they were progressively more comfortable with technology and were using the latest technologies on a daily basis in their business. REALTORS\u00ae cited frequent use of multiple listings software, electronic contact forms, contact management, document preparation, and social media management tools. When working with clients, email, telephone, and text messaging were the most popular modes of communicating.<\/p>\n

Client communications: <\/strong>The most preferred method of communicating with clients is text messaging, telephone, and email, with both past and potential clients as well.<\/p>\n

Websites: <\/strong>Sixty-seven percent of members reported having their own website. Broker-owners, associate brokers, and sales agents were most likely to have a website; appraisers were the least likely. The majority used their website to list their own properties, while also offering homebuying and homeselling information, links to their firm\u2019s website, and mortgage or financial calculators.<\/p>\n

While REALTORS\u00ae ranked having a website as important, they mostly brought in no inquiries or business directly from their sites. However, those who spend the most on websites tended to receive the highest number of inquiries or the largest percentage of their overall business from website traffic.<\/p>\n

Listings: <\/strong>REALTORS\u00ae rely on the internet and third-party aggregator sites to promote their listings. Third-party aggregators and realtor.com\u00ae were the most common places to promote listings, according to the survey.<\/p>\n

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Blogs: <\/strong>Nine percent of members reported having a real estate blog. REALTORS\u00ae 49 years or younger are more likely to have a blog (between 10% to 11%), while only 7% of those over 60 had a real estate blog.<\/p>\n

Social media:<\/strong> REALTORS\u00ae increasingly are using social media for professional use, with Facebook still their clear favorite. However, more than a quarter\u2014or 27%–of REALTORS\u00ae surveyed say they do not use social media for their business at all.<\/p>\n

For the REALTORS\u00ae who do, the breakdown of active usage among social and professional networking websites are:<\/p>\n