{"id":14583,"date":"2018-12-14T14:46:49","date_gmt":"2018-12-14T14:46:49","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=14583"},"modified":"2018-12-14T14:47:48","modified_gmt":"2018-12-14T14:47:48","slug":"bigger-role-in-house-hunting-what-agents-rely-on","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/bigger-role-in-house-hunting-what-agents-rely-on\/","title":{"rendered":"Bigger Role in House Hunting: What Agents Rely On"},"content":{"rendered":"

Bigger Role in House Hunting: What Agents Rely On<\/h1>\n
\"Bigger<\/a>

Bigger Role in House Hunting: What Agents Rely On<\/p><\/div>\n

 <\/p>\n

Consumers increasingly rely on the web\u00a0in their home search, and real estate pros are finding it\u2019s vital to meet them in that digital space.<\/p>\n

The top technology tools that\u00a0pros say provide them with the highest quality of customer leads are: social media (47 percent); MLS suite (32 percent); a brokerage\u2019s website (29 percent); and a listing aggregator site (29 percent), according to a new report, Real Estate in a Digital Age<\/a>, published by the National Association of REALTORS\u00ae.<\/p>\n

Real estate pros acknowledge that staying up-to-date with technology is important, but cited it as one of the biggest challenges for firms over the next two years, according to the survey.<\/p>\n

The typical buyer in 2018 used a mobile device to search for properties online, looking\u00a0at websites with photos, home listings, and information about the home buying process. Then,\u00a0they contacted a real estate agent and visited a median of 10 homes over 10 weeks before purchasing a home, the survey found.<\/p>\n

\u201cConsumers have the ability to do more home buying research online than ever before,\u201d\u00a0says NAR President John Smaby. \u201cStill, REALTORS\u00ae present tremendous value to buyers from every generation and every background. While consumers have more technological tools at their fingertips, REALTORS\u00ae continue to be a large part of the home buying and selling equation.\u201d<\/p>\n

Buyers surveyed ranked finding the right property as the most difficult step in the home buying process. Forty-four percent of buyers say they looked for properties online as their first step. However, 87 percent of buyers bought their home with assistance from a real estate agent; for millennials, that percentage stood even higher, at 90 percent.<\/p>\n

Millennials ranked photos and online property information as being the most important\u00a0for\u00a0website listing features. Virtual tours and direct contact with a real estate agent were\u00a0most important\u00a0for the baby boomers surveyed. Older buyers tended to find virtual tours more useful than younger buyers, the survey found.<\/p>\n

REALTORS\u00ae and their firms are embracing more technology to serve clients, the study found. Real estate pros surveyed say they prefer to communicate with their clients via email (93 percent), text message (92 percent), and instant messaging (37 percent).<\/p>\n

Pros are also very active on social media for connecting with clients. Facebook and LinkedIn are the most used social media platforms, at 97 percent and 59 percent, respectively. Instagram is used by 39 percent of real estate pros.<\/p>\n

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Source:<\/div>\n
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National Association of REALTORS\u00ae<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bigger Role in House Hunting: What Agents Rely On   Consumers increasingly rely on the web\u00a0in their home search, and real estate pros are finding it\u2019s vital to meet them in that digital space. The top technology tools that\u00a0pros say provide them with the highest quality of customer leads are: social media (47 percent); MLS … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-14583","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nBigger Role in House Hunting: What Agents Rely On - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/bigger-role-in-house-hunting-what-agents-rely-on\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bigger-role-in-house-hunting-what-agents-rely-on\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bigger-role-in-house-hunting-what-agents-rely-on\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Bigger Role in House Hunting: What Agents Rely On\",\"datePublished\":\"2018-12-14T14:46:49+00:00\",\"dateModified\":\"2018-12-14T14:47:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bigger-role-in-house-hunting-what-agents-rely-on\\\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bigger-role-in-house-hunting-what-agents-rely-on\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/12142018.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bigger-role-in-house-hunting-what-agents-rely-on\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/bigger-role-in-house-hunting-what-agents-rely-on\\\/\",\"name\":\"Bigger Role in House Hunting: What Agents Rely On - 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