{"id":11285,"date":"2017-04-03T14:34:51","date_gmt":"2017-04-03T14:34:51","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=11285"},"modified":"2017-04-03T14:34:53","modified_gmt":"2017-04-03T14:34:53","slug":"funny-side-tight-inventory","status":"publish","type":"post","link":"https:\/\/www.anthonydidonato.net\/wordpress\/funny-side-tight-inventory\/","title":{"rendered":"The Funny Side of Tight Inventory"},"content":{"rendered":"<h2>The Funny Side of Tight Inventory<\/h2>\n<div id=\"attachment_11286\" style=\"width: 500px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.anthonydidonato.net\/wordpress\/2017\/04\/03\/funny-side-tight-inventory\/attachment\/04032017\/\" rel=\"attachment wp-att-11286\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11286\" class=\"size-full wp-image-11286\" src=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2017\/04\/04032017.jpg\" alt=\"The Funny Side of Tight Inventory\" width=\"500\" height=\"255\" srcset=\"https:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2017\/04\/04032017.jpg 500w, https:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2017\/04\/04032017-300x153.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-11286\" class=\"wp-caption-text\">The Funny Side of Tight Inventory<\/p><\/div>\n<p>Realtor.com\u00ae revealed their 2017 ad campaign today\u2014which will include TV spots, interactive digital video experiences, and social integration\u2014featuring Elizabeth Banks. The Emmy-nominated actress, producer, and director is returning as the brand\u2019s spokesperson for a third year.<\/p>\n<p><object width=\"300\" height=\"150\" align=\"right\" data-mce-fragment=\"1\"><iframe loading=\"lazy\" allowfullscreen=\"allowfullscreen\" src=\"https:\/\/www.youtube.com\/embed\/qakkdiPGez8?rel=0\" width=\"400\" height=\"225\" frameborder=\"0\"><\/iframe><\/object><\/p>\n<p>The TV ads feature home buyers who are being tailed by their \u201cnot-yous\u201d: doppelgangers who have similar tastes in properties but who are \u201cnon-users\u201d of realtor.com\u00ae. The scripts capitalize on Banks\u2019 cheeky, chummy humor; new homeowners happily share with her their success in the real estate transaction as the not-yous express their jealousy and frustration in humorous ways.<\/p>\n<p>The campaign comes in response to conditions of low inventory in much of the country. \u201cThe idea for the not-yous came out of an insight that, particularly in a seller\u2019s market, you really have to have an advantage over everyone else who is ultimately looking for something very similar to you,\u201d says Andrew Strickman, head of brand and chief creative for realtor.com\u00ae.<\/p>\n<p>The intent of the campaign is both to increase brand awareness and capitalize on recent traffic gains; realtor.com\u00ae attracts an average of 50 million unique users every month. \u201cWe want to increase top-level awareness, but then we want to entice someone to take an action,\u201d says Ryan O\u2019Hara, CEO of Move Inc. and realtor.com\u00ae, noting that each spot ends with a clear call-to-action to use the site. \u201cBoth the brand and the product are really integral to making the consumer experience better.\u201d<\/p>\n<p>Though the ad campaign is targeted tightly on the consumer experience, O\u2019Hara says the company is continually focused on the impact their success has on NAR members looking to stand out in a crowded field. \u201cA strong REALTOR\u00ae brand is really important for realtor.com\u00ae, and a strong realtor.com\u00ae brand is really important for the REALTOR\u00ae. It\u2019s a symbiotic relationship,\u201d he says. \u201cWe both do better if we grow together and support each other.\u201d<\/p>\n<p>The TV campaign launches today on CBS and HGTV and will run across major broadcast networks and cable channels. The social media integrations will begin to roll out next month and the digital video series featuring Banks will be online in July. Later in the summer, the brand will roll out humorous gifs that real estate pros can use to congratulate clients upon closing, as well as online-exclusive video segments where Banks helps the not-yous move on after defeat.<\/p>\n<p>The campaign is part of a larger strategy, which includes technological improvements to the user experience at realtor.com\u00ae. One such upgrade, announced last Thursday, brings Matterport 3D virtual home tours to listings on the realtor.com\u00ae iOS app.<\/p>\n<p>\u201cWe\u2019ve grown in a major way in usage in the last two years\u2026 Part of that is the branding campaign and part of it is the improvements to the technology,\u201d O\u2019Hara says. \u201cIf we\u2019re able to continue that amount of investment, it makes the REALTOR\u00ae brand stronger.\u201d<\/p>\n<p><em>\u2014Source Meg White, REALTOR\u00ae Magazine<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Funny Side of Tight Inventory Realtor.com\u00ae revealed their 2017 ad campaign today\u2014which will include TV spots, interactive digital video experiences, and social integration\u2014featuring Elizabeth Banks. The Emmy-nominated actress, producer, and director is returning as the brand\u2019s spokesperson for a third year. The TV ads feature home buyers who are being tailed by their \u201cnot-yous\u201d: &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/funny-side-tight-inventory\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-11285","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Funny Side of Tight Inventory - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/funny-side-tight-inventory\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/funny-side-tight-inventory\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/funny-side-tight-inventory\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"The Funny Side of Tight Inventory\",\"datePublished\":\"2017-04-03T14:34:51+00:00\",\"dateModified\":\"2017-04-03T14:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/funny-side-tight-inventory\\\/\"},\"wordCount\":521,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/funny-side-tight-inventory\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/04032017.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/funny-side-tight-inventory\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/funny-side-tight-inventory\\\/\",\"name\":\"The Funny Side of Tight Inventory - 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. 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