{"id":133,"date":"2011-09-29T15:38:13","date_gmt":"2011-09-29T15:38:13","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?page_id=133"},"modified":"2011-10-20T18:46:31","modified_gmt":"2011-10-20T18:46:31","slug":"the-listing-agent-marketing-your-house-to-other-agents","status":"publish","type":"page","link":"https:\/\/www.anthonydidonato.net\/wordpress\/extras\/sell-tips\/the-listing-agent-marketing-your-house-to-other-agents\/","title":{"rendered":"The Listing Agent – Marketing Your House to Other Agents"},"content":{"rendered":"

The Listing Agent – Marketing Your Home to Other Agents<\/span> <\/strong><\/p>\n

The Multiple Listing Service<\/span><\/strong><\/p>\n

Even before the sign is up and the brochures are ready, your agent should list your property with the local MLS (Multiple Listing Service). The MLS is a database of all the homes listed by local real estate agents who are members of the service, which is practically all of the local agents.\u00a0 Important information about your property is listed here, from general data such as square footage and number of rooms, to such details as whether you have central air conditioning or hard wood flooring. There should also be a photo, and a short verbal description of what makes your house “special.”\u00a0 Agents search the database for homes that fit the price range and needs of their clients. They pay special attention to homes that have been recently placed on the market, which is one reason you get a lot of attention when your house is first listed. Many agents will want to preview the home before they show it to their clients.\u00a0 The main point about having your house listed in the MLS is that you expand your sales force by the number of local MLS members. Instead of having just one agent working for you, now you may have hundreds or more, depending on the size of your community.\u00a0 The listing agent\u2019s main job to make sure that the other MLS members know about your house. This is accomplished through listing your house in the Multiple Listing Service, broker previews and advertising targeted toward other agents, not homebuyers.<\/span><\/p>\n

Office Preview<\/span><\/strong><\/p>\n

If your listing agent belongs to a fairly sizable office, an “office preview” will introduce your house to other agents working in the same office. In effect, they get a “head start” on selling your property. Once a week, the office\u2019s agents will get together, share vehicles, and “caravan” to all of the new listings. They generally pull up in front of your house at about the same time (some even use a bus) then file quickly through your home like some bizarre “follow the leader” game.\u00a0 It can be amazing to watch.\u00a0 They go through very quickly, since most of them are familiar with similar models of your house. They are usually looking for anything memorable or different and to determine if your house is one they would be proud to show their clients. Then they all pile back into their cars and move on to the next house on the tour.\u00a0 But some of them come back\u2026with buyers.<\/span><\/p>\n

Broker Previews and Culinary Delights<\/span><\/strong><\/p>\n

Broker preview is very similar to an office preview, except it is open to all the members of the local multiple listing service. It usually occurs within the first week your house is placed on the market, just after the office preview. However, there are lots of new listings to choose from, and not all the agents preview all the new listings each week. You may not get as many agents visiting your home as there were on the office preview.\u00a0 Unless your agent “entices” them to come. This is where you could provide some help, if you are so inclined.\u00a0 Though it may seem funny, nothing seems to attract a real estate agent like the offer of free food. So if your agent offers “free eats” at a broker preview, you are likely to get more visitors than if nothing is offered. Realize that many agents have been on this weekly circuit for years, so “boring” food does not really accomplish much. In other words, sandwiches supplied from the local grocery chain are not very enticing.\u00a0 If you want to help your agent sell your home quickly, try and help them be creative and original in the choice of a culinary treat.\u00a0 Of course, some agents will actually come to look at your house, too \u2013 whether food is offered or not.<\/span><\/p>\n

Office Flyers<\/span><\/strong><\/p>\n

Your agent will undoubtedly prepare flyers about your property so that prospective homebuyers can be informed about the attractive features of your house. These flyers (or similar ones) should also be sent to all the local real estate offices, too. Most areas have a weekly flyer service that delivers advertisements to all of the local offices. Since agents get these flyers every week, they do not always look at them. However, a large percentage of them do. Some agents will keep the flyer and bring buyers to your house.\u00a0 The flyer should be done professionally and photocopy well. Ask your agent to show you copies of office flyers they have done in the past.<\/span><\/p>\n

Marketing Sessions<\/span><\/strong><\/p>\n

Your agent probably belongs to a local association of Real Estate Professionals and they often have meetings once a month. At these meetings there is often a “marketing session” where some agents stand up and tell about their listings and other agents stand up and tell about their buyers. Your listing agent has an opportunity to “pitch” your house at these marketing sessions.\u00a0 At the same time, these sessions may not be as effective as they were in the past. One reason is that they are often more social occasions than serious business meetings. Another reason is that, as technology has expanded, local associations have tended to merge and create larger Multiple Listing Services and Associations. Local meetings have become poorly attended gatherings.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Listing Agent – Marketing Your Home to Other Agents The Multiple Listing Service Even before the sign is up and the brochures are ready, your agent should list your property with the local MLS (Multiple Listing Service). The MLS is a database of all the homes listed by local real estate agents who are … <\/p>\n

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