{"id":131,"date":"2011-09-29T15:35:43","date_gmt":"2011-09-29T15:35:43","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?page_id=131"},"modified":"2011-10-20T18:46:26","modified_gmt":"2011-10-20T18:46:26","slug":"the-listing-agent-preliminary-marketing-of-your-home","status":"publish","type":"page","link":"https:\/\/www.anthonydidonato.net\/wordpress\/extras\/sell-tips\/the-listing-agent-preliminary-marketing-of-your-home\/","title":{"rendered":"The Listing Agent – Preliminary Marketing of Your Home"},"content":{"rendered":"

The Listing Agent – Preliminary Marketing of Your Home<\/span> <\/strong><\/p>\n

The “Real” Role of a Listing Agent<\/span><\/strong><\/p>\n

When you bought your home, you probably used the services of a real estate agent. You found that agent through a referral from a friend or family member, or through some sort of advertising or marketing. The agent helped you in many ways and eventually you found the house of your dreams, made an offer, closed the deal, and moved in.\u00a0 For whatever reason, now it is time to sell your home and you need a real estate agent again. Many home sellers, especially those selling their first home, tend to think all agents are similar to the one that helped them buy their home.\u00a0 Although real estate agents can (and do) work with both buyers and sellers, most tend to concentrate more on one than the other. They specialize. When you bought your home, you probably worked with a “selling agent” \u2013 an agent that works mostly with buyers. Because of the nature of real estate advertising and marketing, the public\u2019s main image of the real estate profession is that of the selling agent.\u00a0 As a result, many homeowners expect their listing agent to do the same things that a selling agent does \u2013 find someone to buy their home. After all, they do the things you would expect if they were searching for buyers. A sign goes up in the front yard. Ads are placed in the local newspaper and real estate magazines. Your agent holds an open house on the weekend. Your house is proudly displayed on the Internet.\u00a0 But this is only “surface” marketing. More important activity occurs behind the scenes. After the “for sale” sign goes up and flyers are printed, your agent\u2019s main job is to market your home to other agents, not to homebuyers.<\/span><\/p>\n

The “For Sale” Sign<\/span><\/p>\n

It seems fairly obvious that when you put your house up for sale that your agent will put a “for sale” sign in the front yard. The sign will identify the agent\u2019s company, the agent, and have a phone number so prospective buyers can call and get information.\u00a0 Signs are great at generating phone calls, even if very few actually purchase the home they call about. However, you might be one of the lucky ones. For that reason, you should determine what happens when someone calls the number on the sign. Does a live person answer the phone or does the call go to a voicemail or recorder?\u00a0 You want someone to answer the phone while the caller is “hot.” When buyers call the number on the sign, the call should go to a live person who can answer questions immediately. A potential buyer may be on the street outside your home, placing the call using a cell phone.<\/span><\/p>\n

Flyers and a Brochure Box<\/span><\/p>\n

Your agent should prepare a flyer that displays a photo and provides details about your house. There should also be a phone number so buyers can contact your agent to get additional information. The flyers should be displayed in a prominent location in your home and also in a brochure box attached to the “for sale” sign.\u00a0 The brochure box is convenient for those buyers who drive by and just happen to see the “for sale” sign in front of your house. It provides enough information so they can determine if they want to follow up with a phone call or inform their own agent they are interested in your house.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Listing Agent – Preliminary Marketing of Your Home The “Real” Role of a Listing Agent When you bought your home, you probably used the services of a real estate agent. You found that agent through a referral from a friend or family member, or through some sort of advertising or marketing. The agent helped … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":118,"menu_order":6,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-131","page","type-page","status-publish","hentry","nodate","item-wrap"],"yoast_head":"\nThe Listing Agent - Preliminary Marketing of Your Home - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/extras\/sell-tips\/the-listing-agent-preliminary-marketing-of-your-home\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/extras\\\/sell-tips\\\/the-listing-agent-preliminary-marketing-of-your-home\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/extras\\\/sell-tips\\\/the-listing-agent-preliminary-marketing-of-your-home\\\/\",\"name\":\"The Listing Agent - Preliminary Marketing of Your Home - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#website\"},\"datePublished\":\"2011-09-29T15:35:43+00:00\",\"dateModified\":\"2011-10-20T18:46:26+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/extras\\\/sell-tips\\\/the-listing-agent-preliminary-marketing-of-your-home\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/extras\\\/sell-tips\\\/the-listing-agent-preliminary-marketing-of-your-home\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/extras\\\/sell-tips\\\/the-listing-agent-preliminary-marketing-of-your-home\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Extra’s\",\"item\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/extras\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Seller Tips\",\"item\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/extras\\\/sell-tips\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The Listing Agent – Preliminary Marketing of Your Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#website\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/\",\"name\":\"Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania\",\"description\":\"Properties and Real Estate for Sale\",\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\",\"contentUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\",\"caption\":\"admin\"},\"logo\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/anthony-110x150.jpg\"},\"description\":\"For all of your Real Estate needs, place yourself in the competent hands of a career Realtor who is a Philadelphia native and Delaware County resident. 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