Feb 18

Veterans Day 2026: A Call for Realtors® to Serve Those Who Served

Every Veterans Day, we pause to honor the courage and sacrifice of the men and women who defended our country. But for real estate professionals, appreciation can go beyond words. It can show up in the work we do every day.

Leaders like Kenneth Cano have demonstrated what it truly means to continue serving after military life ends. Transitioning from the United States Air Force into real estate, Cano built his business around guiding fellow service members and veterans through one of life’s biggest milestones: homeownership.

In 2026, that mission matters more than ever.

Military families face unique challenges — frequent relocations, tight timelines, complex benefit structures and financing rules that many agents simply don’t understand. Programs like the VA Home Loan offer powerful advantages, but they require expertise and advocacy to use effectively in today’s competitive market.

That’s where Realtors® step in.

The National Association of REALTORS® continues to champion policies that protect veterans’ access to professional representation and fair housing opportunities. But policy alone isn’t enough. Real change happens locally — in your market, in your office, in your conversations.

This Veterans Day, Take Action:

  • Educate Yourself. Pursue advanced training in VA financing and military relocation.
  • Audit Your Marketing. Make sure your messaging clearly welcomes and supports military buyers and sellers.
  • Host a Veteran-Focused Seminar. Partner with lenders who specialize in VA loans and offer value to your community.
  • Advocate Confidently. In competitive situations, stand firm for your veteran clients and communicate the strength of their offers.
  • Give Back. Volunteer with local veteran organizations or sponsor community events honoring service members.

Serving veterans isn’t a niche. It’s leadership.

This Veterans Day, let’s move beyond appreciation posts and commit to action. Let’s ensure every service member and veteran we encounter feels understood, represented and fiercely advocated for.

Because supporting those who served shouldn’t be seasonal — it should be part of who we are as Realtors®.

Source: REALTOR® Magazine
“Kenneth Cano: Supporting Those Who Serve”
National Association of REALTORS®

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