Technology isn’t just a bonus anymore in real estate—it’s a must-have. A new survey by the National Association of REALTORS® shows that the agents using tech smartly are getting more leads, impressing clients, and closing deals faster.
Here’s a simple breakdown of what tools are working and how they can help you.
Why Real Estate Agents Need Tech
- Many agents are investing real money in tech—over 25% spend more than $500 a month.
- Almost half of buyers say an agent’s tech skills are very important when choosing who to work with.
- 8 out of 10 clients feel more confident when their agent uses tech tools.
- But remember: Tech should help your relationships, not replace them.
Must-Have Tools for Agents
1. Tools That Bring in Clients (Lead Generation & Marketing)
These tools help you get noticed and stay connected with potential buyers and sellers:
| Tool | How Many Agents Use It | Why It Matters |
|---|---|---|
| Social Media | 39% | It’s the #1 way agents get leads today. |
| CRM (Customer Relationship Manager) | 23% | Keeps track of clients and follow-ups. |
| MLS (Multiple Listing Service) | 17% | Where your listings live. Still important! |
| Online Ads (Google, Facebook, etc.) | 12% | Get your name in front of local buyers/sellers. |
| Email Marketing (like Mailchimp) | 11% | Helps you stay in touch with past and future clients. |
2. New & Advanced Tools
These aren’t as widely used—yet—but they’re growing fast:
- AI Tools (like ChatGPT or smart assistants): 41% of agents are using or planning to use them soon.
- Smart Contracts & Predictive Tools: A few agents are exploring these for faster deals and smarter targeting.
- Virtual Reality & Smart Homes: Still new, but great for showcasing properties in cool, modern ways.
Tip: You don’t need to use all of these—but trying one or two (like AI for faster responses) can give you an edge.
How You Can Start Using Tech Smarter
Here’s how to keep things simple but effective:
- Check what you’re already using – Are you on social media? Do you have a CRM?
- Focus on what works – Social media and CRMs are the top tools for a reason.
- Try one new tool at a time – AI, email marketing, or even a chatbot on your site.
- Tell your clients about it – Let them know your tools help them get faster, better service.
- Stay human – Even the best tech can’t replace a real relationship. Use tech to make things easier—not colder.
Bottom Line
Real estate is changing fast. Clients want smart, tech-savvy agents who make buying or selling easier.
If you keep up with the right tools (and use them well), you’ll stand out, build stronger relationships, and win more business.
Source: REALTOR® Magazine
“The Top Tech Tools Giving Real Estate Agents a High-Tech Edge”
National Association of REALTORS®
