When an agent puts in the extra hours to become an expert through designations and certifications, helping them promote their continued education could set them apart in the marketplace. Patrice Willetts believes each real estate professional should highlight what makes them the best candidate for consideration, including skills, experience and acquired expertise. That includes showcasing …
Tag: tips
Jul 10
Guide to Hone and Leverage Your Public Image
In slow or volatile times, making sure you and your brokerage are recognized as an authority in your market can make a difference In slow or volatile times, a solid and reputable public image can set your brokerage apart and garner trust. The real estate industry is in a state of flux, and it’s likely …
Jul 09
Now is the Time for the Smart Home Certification
As smart home tech becomes more mainstream, an increased number of clients will have these tech-saavy features on their radar. Your brokerage should be ready. For 15 years, Lindsay Hall worked in corporate technology sales and marketing before making a shift to a career in real estate. When the pandemic hit and the industry stalled, …
Jul 08
Young Real Estate Leaders Share Their Experience
Increasingly, millennials and Gen-Z are entering into leadership positions in the industry, and they’re sharing what they’ve learned. Young leaders are no stranger to volatility or change. Morgan Hoffman, now 38, saw first-hand the aftermath of the 2008 housing crash. She’d obtained her real estate license in 2003 at the age of 18, and the …
Jul 07
Broker Power Hour Recap: The Latest Market Stats and Trends
In January, Jessica Lautz, Deputy Chief Economist and Vice President of Research at NAR broke down pertinent market stats and trends to help keep brokers up-to-date. During the January Broker Power Hour hosted by the National Association of REALTORS®, Jessica Lautz, deputy chief economist and vice president of research, provided a wealth of economic updates …
Jul 03
Phrases Leaders Should Avoid
Communication is always a top priority. Brokers often want their agents to communicate more effectively and professionally. The best way to make that happen? Lead by example. Language is powerful, says Jo Anne Preston, a workforce and organizational development expert and author of Lead the Way in Five Minutes a Day: Sparking High Performance in …
Jul 02
Help Your Agents Develop Habits of Top Professionals
Share these five tips with your team to boost their optimism and give them skills for being more productive. We asked top producing real estate professionals across the country about the daily habits they’ve developed to help them succeed. Now, we’re sharing their insights to help brokers better train and motivate agents who might need …
Jul 01
5 Ways to Offer Agents Better Feedback
Brokers and team leaders can use these tips for delivering constructive feedback with tact and authority. As a broker-owner or team leader, your agents look to you for leadership and guidance. Offering sales associates constructive feedback is an important way to share your vision and help them improve their skillset.Here are five tips to help …
Jun 30
7 Tips to Help Brokers Master Social Media
As the broker for CarMarc Realty Group, Carrie J. Little views content creation as one of her biggest job responsibilities. Here, she shares her top social media tips. When it comes to mastering social media in real estate, there are dozens of sites and apps that offer advice, content creation, and even outsourcing for agents. …
Jun 19
Help Your Agents Build an Online Presence that Converts
In this digital age, your agents need an active, authoritative online presence. Help them build one with this step-by-step breakdown. I recently met a newer agent who shared that despite networking, door knocking and even a bit of advertising, he hadn’t landed his first listing. After discussing some of the ways he could get in …
Jun 17
Help Agents Explain the Importance of Written Buyer Agreements
The Sitzer-Burnett verdict spotlights the need for more transparency when it comes to compensation. Help agents understand the importance of the written buyer agreement and how to communicate its value to their clients. The October 2023 Sitzer-Burnett verdict has reinvigorated the conversation around compensation and transparency among real estate professionals. The topic of written buyer …
Jun 16
Back to Basics: Building Relationships in Your Office and Community
Agents can’t be the only ones building relationships. Doing so is just as important for brokers and can lead to long-term success and stability. Over the past few years, building relationships took a backslide for many in the industry. Pandemic-related restrictions and a market frenzy made it difficult to find the time and bandwidth to …
