Mixing Business With Family in Today’s Market (2026 Update)

In today’s 2026 housing market, things look different than they did a few years ago. There’s more inventory in many areas, price growth has slowed, and buyers have a bit more room to negotiate. Even so, buying a home is still emotional — especially when family is involved.

That’s something REALTOR® Kim Watts knows firsthand. A few years ago, she appeared on the TV show First-Time Buyer while helping her nephew purchase his first home. What made it unique wasn’t the cameras — it was the family dynamic.

Her nephew quickly fell in love with one particular house. Kim knew it was a strong option and encouraged him to move quickly. But like many first-time buyers, he turned to family for advice. His mom suggested looking at a newer home before making a decision. That pause gave other buyers time to step in, and soon the home they loved was heading toward a bidding situation.

Situations like this are common. Family members mean well, but too many opinions can make it harder for buyers to stay focused on what they truly want. As an agent — and an aunt — Kim had to carefully balance honesty with support. She explained that acting sooner might have avoided the competition, while still respecting everyone’s input.

In the end, her nephew submitted a strong offer slightly above the asking price, and it was accepted. The home even appraised for more than he paid, giving him instant equity.

The experience was a reminder that real estate is about more than contracts and negotiations. It’s about guidance, clear communication, and helping people make confident decisions. Whether working with strangers or family, the goal stays the same: protect your client’s interests and help them reach a milestone they’ll never forget.

Source: REALTOR® Magazine
“Kim Watts: Mixing Business With Family”
National Association of REALTORS®