Make Yourself More Persuasive
Make Yourself More Persuasive
Make Yourself More Persuasive. Image courtesy of Flare / FreeDigitalPhotos.net
In real estate, persuasion can take you far, whether it’s finding ways to save your clients money in a negotiation or trying to court new business.
Scott Yancey, CEO of the startup CloudWords, offers some tips on how to become more persuasive, taking from his experience of being an entrepreneur in pitching a new business idea to influential investors. He says the keys to becoming more persuasive are:
- Use data. Back up your point with research, facts, and evidence. Cite credible resources so your information is shown as reliable. Have this information available with you so you can cite it, when you need it.
- Become the “devil’s advocate.” Consider what the opposing argument will be and consider the other side’s priorities. You’ll then be more prepared to respond to arguments and you’ll be able to craft your messages more effectively to resonate and engage with your audience.
- Don’t gloss over objections. Listen to the other side’s objections and criticisms and don’t dismiss them – “as it shows you’re not defensive and gives confidence in the person you’re persuading that you genuinely want their feedback and are seeking the best resolution – not just your resolution,” notes Yancey. Talk about their objections so they feel heard and see where you can reach a consensus.
Source: “How to Get What You Want: 5 Ways to Be More Persuasive,” Forbes.com (July 31, 2015)
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