In 2026, real estate is powered by technology, data, and fast communication. But even in this modern market, one thing still matters most — people. That’s what makes Kandis Palmer’s story so relevant today. Her success isn’t built on trends or flashy marketing. It’s built on connection. Before real estate, Kandis owned and operated a …
Category: News
Feb 19
A Rude Bird, Real Challenges, and a Real Estate Journey
In 2020, REALTORS® Jill Wright and Corey Wright had an unexpected guest during filming for the National Association of REALTORS video series First-Time Buyer. Every time the cameras started rolling outside, a loud, unseen bird interrupted the scene. When filming stopped, the bird went silent. The crew laughed through multiple takes, but the mystery bird …
Feb 18
Veterans Day 2026: A Call for Realtors® to Serve Those Who Served
Every Veterans Day, we pause to honor the courage and sacrifice of the men and women who defended our country. But for real estate professionals, appreciation can go beyond words. It can show up in the work we do every day. Leaders like Kenneth Cano have demonstrated what it truly means to continue serving after …
Feb 17
Reenvisioning “The One” in Today’s Market (2026 Edition)
Finding “the one” — that perfect home — can feel overwhelming in today’s housing market. Inventory remains limited in many areas, prices are still elevated compared to pre-2020 levels, and interest rates continue to influence affordability. But the idea of a perfect home may need a modern update. According to Twijana Echols-Jones, a REALTOR® featured …
Feb 16
Mixing Business With Family in Today’s Market (2026 Update)
In today’s 2026 housing market, things look different than they did a few years ago. There’s more inventory in many areas, price growth has slowed, and buyers have a bit more room to negotiate. Even so, buying a home is still emotional — especially when family is involved. That’s something REALTOR® Kim Watts knows firsthand. …
Feb 13
From New Agent to Trusted Guide: A Real Estate Story for Today’s Market
Success in real estate doesn’t always start with a lifelong plan. Sometimes it begins with a simple opportunity—and the willingness to learn. That’s exactly how it started for Rachel Mooney, an Atlanta-area REALTOR® whose journey shows how growth and persistence can turn a beginner into a leader. Years ago, while studying business at college, she …
Feb 12
The Drive to Serve: REALTORS® Making a Lasting Impact in 2026
Real estate has always been about more than transactions. At its core, it’s about people, stability, and community. In 2026, REALTORS® across the country continue to prove that their role extends far beyond buying and selling homes—they are leaders, advocates, and changemakers. From addressing food insecurity to supporting youth mentorship programs, REALTORS® are stepping up …
Feb 10
2026 Market Commentary: How Elevated Mortgage Rates Have Reshaped Contract Activity
The surge in mortgage rates earlier in the decade dramatically reshaped housing demand, slowing contract signings and forcing a market reset. In 2026, the industry has largely moved past the initial shock. Elevated rates remain a constraint, but contract activity now reflects adaptation rather than disruption. Mortgage Rates: A Persistent, Structural Headwind Mortgage rates remain …
Feb 09
What Luxury Real Estate Looks Like in 2026—and Why TV Is Getting It Right
Luxury real estate in 2026 is no longer just about price tags and prestige. Today’s high-end buyers are more thoughtful, informed, and lifestyle-driven than ever—and that shift is showing up everywhere, even in popular real estate TV shows. One major change is how buyers approach decisions. After years of fast sales and intense competition, luxury …
Feb 06
Why Appraisers Still Feel Like They Have Targets on Their Backs in 2026
If you ask appraisers how they’re feeling in 2026, many will tell you the same thing they’ve been saying for years: the pressure hasn’t eased — it’s just changed shape. Appraisers today operate under a microscope. Their work is questioned by lenders, reviewed by algorithms, and sometimes challenged by consumers who don’t like the number …
Feb 05
Can Real Estate Agents Talk to Appraisers? What You Should Know in 2026
One of the most common questions agents still ask in 2026 is: Can I talk to the appraiser? The short answer is yes — and when done the right way, it can actually help the transaction instead of hurting it. Appraisers are independent professionals hired by the lender to give an unbiased opinion of value. …
Feb 03
Fundamentals From the Field: What Still Works in Real Estate (2026)
Real estate keeps changing, but the fundamentals still matter. That was the main takeaway from Fundamentals From the Field, a series built on advice from experienced agents who know what actually works day to day. Looking at it from a 2026 perspective, the message is even more relevant: success comes from doing the basics well, …
