Technology isn’t just a bonus anymore in real estate—it’s a must-have. A new survey by the National Association of REALTORS® shows that the agents using tech smartly are getting more leads, impressing clients, and closing deals faster.

Here’s a simple breakdown of what tools are working and how they can help you.

Why Real Estate Agents Need Tech

• Many agents are investing real money in tech—over 25% spend more than $500 a month.
• Almost half of buyers say an agent’s tech skills are very important when choosing who to work with.
• 8 out of 10 clients feel more confident when their agent uses tech tools.
• But remember: Tech should help your relationships, not replace them.

Must-Have Tools for Agents

1. Tools That Bring in Clients (Lead Generation & Marketing)

These tools help you get noticed and stay connected with potential buyers and sellers:

2. New & Advanced Tools

These aren’t as widely used—yet—but they’re growing fast:

• AI Tools (like ChatGPT or smart assistants): 41% of agents are using or planning to use them soon.
• Smart Contracts & Predictive Tools: A few agents are exploring these for faster deals and smarter targeting.
• Virtual Reality & Smart Homes: Still new, but great for showcasing properties in cool, modern ways.

Tip: You don’t need to use all of these—but trying one or two (like AI for faster responses) can give you an edge.

How You Can Start Using Tech Smarter

Here’s how to keep things simple but effective:

1. Check what you’re already using – Are you on social media? Do you have a CRM?
2. Focus on what works – Social media and CRMs are the top tools for a reason.
3. Try one new tool at a time – AI, email marketing, or even a chatbot on your site.
4. Tell your clients about it – Let them know your tools help them get faster, better service.
5. Stay human – Even the best tech can’t replace a real relationship. Use tech to make things easier—not colder.

Bottom Line

Real estate is changing fast. Clients want smart, tech-savvy agents who make buying or selling easier.

If you keep up with the right tools (and use them well), you’ll stand out, build stronger relationships, and win more business.

Source: REALTOR® Magazine
“The Top Tech Tools Giving Real Estate Agents a High-Tech Edge”
National Association of REALTORS®

Smart locks are no longer just a luxury gadget — they’ve become central to how modern homes handle access, security and convenience. From remote monitoring to biometric entry and integration with smart‑home platforms, they’re evolving fast. For real‑estate professionals interacting with buyers or sellers, being familiar with these upgrades can add real value — helping sellers with meaningful enhancements and helping buyers spot homes that are ahead of the curve.

What’s New in Smart Lock Technology

Here are some of the standout trends shaping smart‑lock design and function in 2025:

• Biometric access & facial recognition: Beyond PINs and traditional keys, some locks now offer iris, fingerprint, or face‑scan entry.
• Ultra‑wideband (UWB) & proximity detection: Locks that unlock automatically when your smartphone is nearby, based on precise location detection.
• Smart‑home ecosystem compatibility: Support for major platforms (Apple HomeKey, Matter, voice assistants) means the lock becomes a hub in the connected home.
• High‑end video + access combo: Some smart locks now incorporate built‑in cameras and advanced sensors — making the front door both secure and “aware.”
• Sleek design + minimal footprint: More users want advanced features without bulky hardware or obtrusive appearance.
• Affordability + value tiering: Even more budget‑friendly models now include fingerprint access or Wi‑Fi connectivity, lowering the barrier to entry.

Top Smart Lock Recommendations for 2025

Here are some of the best smart locks to know — and importantly, how you might talk about them with your clients:

1. High‑End Feature‑Rich Option

Lockly Vision Prestige — Offers AI‑powered facial recognition, high‑resolution (2K) video, fingerprint access and support for Apple HomeKey. If your seller wants to highlight a home as tech‑forward, this is a strong upgrade.

2. Advanced Proximity & Ultra‑Secure

ULTRALOQ Bolt Mission — Utilises UWB for ultra‑precise hands‑free unlocking, plus NFC tap, Matter compatibility and voice assistant support. Great for clients who want both cutting‑edge and premium finish.

3. Trusted Brand, Great Compatibility

August Wi‑Fi Smart Lock (4th Gen) — Compatible with Alexa, Apple HomeKit, offers remote access and alerts if a door is left open (DoorSense). A solid pick for buyers wanting strong compatibility and reliability.

4. Balanced‑Mid Tier with Flexible Access

Yale Assure Lock 2 — Offers PIN codes, smartphone control, biometric support and Matter compatibility. Trusted brand appeal; good for clients who want convenience and brand recognition.

5. Style + Built‑in Wi‑Fi

Schlage Encode Plus — Built‑in Wi‑Fi (no extra hub), supports Apple HomeKey, high‑end finishes. Ideal for clients who want both premium look and smart‑home readiness without too much setup overhead.

6. All‑in‑One Video + Security

Eufy FamiLock S3 Max Video Smart Lock — Palm‑vein recognition + 2K video camera + wide‑angle view + Matter/Apple Home integration. A standout for homes where front‑door security and monitoring are key selling points.

7. Minimalist Design, High‑Tech Underneath

Level Lock+ — The tech is hidden inside; externally looks like a traditional lock but supports Apple HomeKey and advanced encryption. Excellent for clients who want aesthetics + smart features without obvious “gadget” hardware.

8. Budget‑Wise Entry Level

Kwikset Halo Touch — More affordable, with fingerprint access, remote Wi‑Fi control, SmartKey security. A good recommendation for first‑time buyers or sellers upgrading to appeal to broader buyers without breaking the bank.

Why Smart Locks Matter in Real‑Estate Conversations

• Differentiation for listings: Homes with high‑tech access features can stand out in a crowded market.
• Appeal to tech‑savvy buyers: Younger buyers especially expect smart‑home integration.
• Added value: Beyond security, features like remote access and video entry raise perceived value and convenience.
• Better property narrative: For sellers, these upgrades offer a compelling “modern lifestyle” story.
• Agent credibility: Being able to recommend and explain these features positions you as knowledgeable and forward‑looking.

Client‑Tips You Can Share

• For sellers: Highlight the specific smart lock model, its features and how it upgrades the entry experience. Show that it’s a “home feature,” not just a gadget.
• For buyers: Ask about compatibility (smartphone apps, home ecosystems), power backup (battery life), how access is managed (multiple users, temporary codes), and smart‑home integration.
• Safety first: Just because it’s smart doesn’t mean it’s foolproof — recommend verifying encryption, update protocols and ensuring the lock is properly installed.
• Style counts: Make sure the hardware matches the home’s finish and design style — buyers notice mismatched or bulky smart‑home gear.
• Future‑proofing: Models supporting interoperable standards (like Matter) give better long‑term value.

Final Thoughts

As smart‑home technology becomes more mainstream, smart locks are no longer optional — they’re part of the story of a modern, easy‑living home. Whether you’re advising a seller on how to add value or helping a buyer evaluate a listing, these locks are a practical tool in your toolkit. Understanding the technology, the options and how they map to buyer expectations will make your role stronger in today’s tech‑forward real‑estate landscape.

Source: REALTOR® Magazine
“Secure the Home With the Top Smart Locks of 2025”
National Association of REALTORS®

Let’s be honest—real estate technology is evolving fast. One minute you’re mastering a new CRM, the next you’re hearing about AI, virtual tours, or the “latest” marketing tools.

Here’s the truth: you don’t need to chase every shiny object. You just need the right tech that actually helps your business.

So how do you figure out what’s worth your time—and what’s not? Let’s break it down.

1. Don’t Just Use AI—Make It Work For You

Artificial Intelligence sounds fancy, but it’s already doing real, practical things for agents just like you.

Think:

• Writing emails
• Drafting listing descriptions
• Creating social media posts
• Organizing CRM notes

Some agents even run AI tools overnight—so they wake up to a batch of content ready to go. The trick is knowing what you want to use AI for before you dive in.

Start small. Pick one task you do over and over again and test how AI can handle it. If it saves you time (without sounding like a robot), that’s a win.

2. Let People Find You with Simple SEO

You don’t need to be a tech expert to use SEO (search engine optimization). All it means is: creating content your future clients are searching for.

If someone types “best neighborhoods for families in [your city]”—and you’ve written a quick blog or made a short video on that topic—you’re more likely to show up in their results.

Tip: Keep a list of common questions your clients ask. Use those as content ideas, and sprinkle in the city or neighborhood name. Boom—you’re doing SEO.

3. Use What You Already Have—Smarter

You’re probably already using tools like:

• E-signature platforms
• Social media
• CRMs
• Online scheduling

Good news: many of these tools are now getting even better by adding automation or AI features. You don’t need to start from scratch—just explore what’s new in the tools you already love.

Also trending: drone photos, virtual tours, and video walkthroughs. They’re not just cool—they help listings stand out and sell faster.

4. Want to Learn More? Try Before You Buy

If you ever attend a real estate conference like NAR NXT, don’t skip the tech floor. That’s where you can:

• Try out tools in real time
• Ask vendors real questions
• See what other agents are using
• Get a feel for what’s worth investing in

And if you’re more hands-on, some sessions let you practice using tools in a live setting—so you’re not just watching, you’re doing.

Final Thought: Tech Should Work for You—Not Replace You

At the end of the day, real estate is still a people-first business. The tech should support what you do best: building relationships, solving problems, and guiding clients.

Yes, tools can save you time, make you look more professional, and help you grow—but your experience and personality are what people hire you for.

So stay curious, be smart about what you use, and don’t be afraid to try something new. You’ve got this.

Source: REALTOR® Magazine
“Take Control of Your Tech Future”
National Association of REALTORS®

With ongoing concerns about interest rates and housing affordability, many fear a looming recession. But Lawrence Yun, Chief Economist at the National Association of REALTORS®, suggests that if a downturn happens, it’s likely to be mild — not severe. Here’s his outlook for the housing market and broader economy as we move through 2025.

The Current Economic Picture (2025)

• Existing home sales are expected to increase by about 6% in 2025 and another 11% in 2026.
• New-home sales are projected to rise by 10% in 2025 and 5% in 2026.
• Mortgage rates are forecast to average around 6.4% in the second half of 2025, with a slight drop to about 6.1% in 2026.
• Home prices are anticipated to grow by roughly 3% in 2025 and 4% in 2026.

While these numbers reflect optimism, they are more cautious than earlier forecasts due to continued affordability challenges and fluctuating mortgage rates.

What’s Supporting the Market Right Now

Yun points to several key factors that could help keep the housing market and broader economy from sliding into a deeper recession:

1. A Resilient Labor Market

Job growth has slowed but remains solid. Unemployment remains low, and wage growth is moderate — giving many consumers the ability to remain active in the economy.

2. Gradual Improvement in Housing Supply

More listings and new construction are starting to appear, which can relieve pressure on prices and help balance supply with demand.

3. Mortgage Rate Stabilization

If mortgage rates level off or decline slightly in late 2025, that could ease affordability pressures and bring more buyers back into the market.

4. Homeowner Equity as a Safety Net

Unlike the 2008 crisis, today’s homeowners typically have strong equity positions. That reduces the risk of widespread foreclosures or distressed selling, helping maintain market stability.

Risks to Watch in 2025

Even if the outlook is relatively stable, there are still risks that could weigh on the market:

• Further spikes in mortgage rates could push more buyers out of the market.
• Affordability remains tight, especially for first-time buyers.
• Inflation or policy shifts could keep interest rates higher for longer than expected.
• Some local markets may see sharper corrections based on overbuilding or reduced demand.
• Consumer confidence could waver if economic uncertainty grows in other sectors.

Why a Mild Downturn Is the Most Likely Path

Yun’s overall assessment is that the U.S. housing market and economy are slowing — but not in freefall. His reasons include:

• We’re not coming off a speculative housing bubble like in past downturns.
• Job growth and consumer spending are still active.
• Inventory is improving slowly, but not enough to crash prices.
• Policy responses and stronger consumer financial health may cushion any deeper slide.

This suggests a period of adjustment, not a crash.

Key Indicators to Monitor This Year

To gauge whether Yun’s predictions play out, keep an eye on:

• Mortgage rates and how they trend into 2026
• Home sales volume and pending contracts
• Housing starts, permits, and builder confidence
• Regional inventory trends and buyer activity
• Employment numbers and consumer spending behavior

Bottom Line

Yun’s 2025 forecast points toward a “soft landing” — slower market activity, stable prices, and gradual recovery. While affordability and interest rates are major hurdles, solid job numbers, better supply, and equity-rich homeowners all serve as stabilizers.

For buyers, sellers, and investors, this means opportunity still exists — especially for well-priced, move-in-ready homes in desirable areas. Staying informed and prepared will be the key to making smart real estate decisions in this transitional market.

Source: REALTOR® Magazine
“Yun: Possible Economic Downturn Likely to Be Mild”
National Association of REALTORS®

As inflation has eased and the economy adjusts to post-pandemic normalization, U.S. mortgage interest rates have reached a new plateau. While still high by historical standards, rates have stabilized in recent months — offering a more predictable environment for homebuyers and homeowners alike.

Today, the average 30-year fixed mortgage hovers around 6.3%, with 15-year fixed loans averaging near 5.5%. These levels are notably lower than the peak rates of 2023–2024, and while they remain elevated, they’re giving borrowers some breathing room.

Why Rates Are Still Elevated — And Likely to Stay That Way

1. Long-term yields remain firm
Mortgage rates are closely tied to the 10-year Treasury yield, which remains high due to lingering economic uncertainty and demand for long-term returns. Even though the Federal Reserve has begun reducing short-term interest rates, longer-term borrowing costs haven’t followed as quickly.

2. Inflation expectations persist
While headline inflation is coming down, core inflation — which excludes volatile energy and food prices — remains above target. This keeps financial markets cautious and limits how quickly mortgage rates can fall.

3. Homeowners are staying put
With many current homeowners locked into ultra-low rates from prior years, fewer homes are hitting the market. This “lock-in effect” is constraining housing supply and helping prop up home prices, even with higher borrowing costs.

4. Policy and market uncertainty
Uncertainties surrounding government spending, debt levels, and global events are keeping market volatility elevated. That makes investors demand higher returns on long-term debt — including mortgages.

What Experts Forecast for Mortgage Rates

Most economists expect mortgage rates to decline slightly through the end of 2025 — but not drastically. Predictions suggest 30-year fixed rates could settle closer to the 6.0%–6.2% range, assuming inflation continues to cool and economic growth moderates.

Still, very few expect a return to the historically low 3%–4% range anytime soon. Instead, we’re likely in a new era of “higher for longer.”

What This Means for Buyers and Homeowners

For buyers:

• Plan carefully. A 6%+ rate significantly impacts monthly payments and overall affordability.
• Lock in your rate if you’re under contract or nearing closing — market swings can still happen quickly.
• Shop lenders. Even small differences in rate quotes can lead to meaningful savings over time.

For refinancers:

• Most borrowers are sitting on rates below 5%, so refinancing may not make sense unless there’s a compelling reason (cash-out, divorce, debt consolidation, etc.).
• If rates fall further in 2025 or 2026, reevaluate. Timing is key.

For sellers:

• Limited housing inventory and steady demand are keeping home values firm.
• If you’re thinking about upgrading, downsizing, or relocating, balance today’s high rates with the long-term equity you’ve likely built.

Final Thoughts: Strategize for the Market You’re In

Today’s mortgage environment is more stable than it was during the sharp swings of 2023 and 2024 — but that doesn’t mean it’s easy. Affordability remains a challenge, and the market continues to favor well-prepared, flexible buyers.

Whether you’re buying your first home, refinancing an investment property, or considering a move, it’s essential to:

• Stay up to date on rate trends
• Compare multiple loan options
• Focus on long-term affordability over short-term speculation

The good news? While rates may not fall dramatically, they’re no longer surging. That gives today’s buyers and homeowners a chance to make clear-headed decisions in a calmer market.

Source: REALTOR® Magazine
“Mortgage Rates Settle In the 5% Range”
National Association of REALTORS®

In recent years, the U.S. housing market has faced headwinds: rising mortgage rates, affordability constraints, and cautious buyers. The National Association of REALTORS® (NAR) has long tracked pending home sales (i.e. contract signings) as a key indicator of buyer demand, and signs from 2025 suggest we may be in the early phases of stabilization — or even a modest rebound.

Below is a fresh look at where contract signings stand in 2025, what’s influencing them, and what that means for buyers, sellers, and real estate professionals.

What Happened Before: A Quick Recap

Back in 2022, contract signings saw sharp year‑over‑year declines — in one instance, falling nearly 20% in July compared to 2021. The market was reacting to significantly higher mortgage rates and pressured affordability. (Original NAR analysis: “pending home sales down nearly 20 % year over year”)

The NAR chief economist at the time argued that contracting declines and softer rate movements might mean the market was nearing a bottom.

Since then, many real estate observers have watched closely: Has the bottom been reached? Are we looking at a slow crawl upward — or continued volatility?

What 2025 Is Telling Us: Indicators, Data & Trends

While we don’t yet have a full year’s data, several signs suggest contract signings are no longer in freefall. Below are key observations and indicators as of mid‑2025:

1. Stabilized Mortgage Rates (Relative to 2022–2023 Highs)

Mortgage interest rates peaked in recent cycles, putting heavy pressure on buyer budgets. But into 2025, rates have moderated somewhat, which has helped ease the burden on buyers. The “ceiling” effect means further large increases are less likely, providing more confidence to some hesitant buyers.

2. Affordability Still a Constraint — but Easing Slightly

Home prices remain high in many markets, but some cooling has occurred. Meanwhile, wage gains and inflation moderation are nudging affordability back into more workable ranges in certain regions. That said, affordability is still tighter than pre‑pandemic norms.

3. Regional and Price‑Segment Divergence

High-end, luxury homes still face slower demand and longer listing times, whereas mid‑price and entry‑level homes are experiencing more resilience. In many metro areas, modest single-family homes and affordable condos are showing stronger absorption than premium properties.

4. Growing Inventory in Some Markets

Some markets are seeing inventory increases — especially in higher price bands. That gives buyers more choices, but also pushes sellers to price and condition more competitively.

5. Indicator of Contract Signings

Preliminary reports in 2025 show that contract activity is flat to slightly up in many markets compared to 2024’s lows. That suggests we may have passed the trough of contract declines. Some months are showing small positive year-over-year gains in pending sales in key metro areas.

What It Means for Buyers (2025 Edition)

If you’re a buyer evaluating timing, here’s what the 2025 landscape suggests:

✅ More Negotiating Power

With more listings relative to buyers (especially in upper price tiers), buyers may see better price concessions, more seller credits, or more favorable contingencies.

✅ Less Risk of Further Sharp Declines

While nothing is guaranteed, many indicators point to a market that has moderated, making drastic downward price swings less likely in many areas (barring shocks).

✅ Importance of Speed & Preparation

In markets where inventory is still lean, well-prepared buyers (pre‑approved financing, ready inspections, decisive offers) will be more competitive.

✅ Watch Local Variation

National trends matter — but real estate is local. In some markets, contracts are climbing; in others, they may still lag. Always check your city or county’s recent pending sale trends.

What Sellers and Agents Should Be Aware Of in 2025

• Pricing sensitivity: Overpriced homes are stagnating; well-priced and well‑staged homes still sell well.
• Marketing differentiation: Homes with energy efficiency, modern updates, or flexible spaces are more attractive.
• Flexibility with terms: Sellers may need to offer more incentives (e.g. covering closing costs, flexible leasebacks) to appeal to buyers.
• Monitoring early signals: Watch preliminary pending sale reports, buyer sentiment surveys, and mortgage application data — they often precede official NAR or MLS releases.

Bottom Line: A Tentative Turn — but Proceed Wisely

In 2025, contract signings appear to be stabilizing and, in some markets, showing early signs of recovery. While that’s encouraging, headwinds remain: price fatigue, affordability challenges, and rate sensitivity. For buyers, 2025 may offer better windows of opportunity than recent years. For sellers, it’s a market where strategy, pricing, and property condition matter more than ever.

Source: REALTOR® Magazine
“NAR: Contract Signings, Down Again, May Have Hit Bottom”
National Association of REALTORS®