{"id":9195,"date":"2016-03-15T12:54:24","date_gmt":"2016-03-15T12:54:24","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=9195"},"modified":"2016-03-15T12:54:41","modified_gmt":"2016-03-15T12:54:41","slug":"online-marketing-mistakes-avoid","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/online-marketing-mistakes-avoid\/","title":{"rendered":"Online Marketing Mistakes to Avoid"},"content":{"rendered":"

Online Marketing Mistakes to Avoid<\/h2>\n
\"Online<\/a>

Online Marketing Mistakes to Avoid<\/p><\/div>\n

You know buyers are most likely to start their home search online, surveys attest to that. And, sure, you know online is where you then want to form a strong presence \u2013 you\u2019ve heard that plenty before too. But could you be messing up your digital marketing efforts by lacking a clear strategy?<\/p>\n

By not having a clear strategy, you could be throwing random darts all over cyberspace or just relying on the latest \u201ctactic\u201d or \u201ctechnique\u201d that is making all your efforts not truly gain you a stronger presence online in the end.<\/p>\n

Neil Patel — cofounder of Crazy Egg, Hello Bar, and KISSmetrics and a contributor for Forbes.com — recently offered up some common mistakes when it comes to digital marketing.<\/p>\n

1. You\u2019re omitting mobile.<\/strong><\/p>\n

Have a mobile-first strategy to your digital marketing, or you could risk alienating more than half of your potential audience, Patel notes. This means ensuring all of your sites are optimized to be viewed on a mobile screen, whether that\u2019s a smartphone or tablet.<\/p>\n

2. You\u2019re underestimating SEO.<\/strong><\/p>\n

Ninety-three percent of people who go online begin with a search engine, and 68 percent use Google. What\u2019s more, the first five results in Google tend to generate 67 percent of all clicks. That\u2019s why SEO is so important, notes Patel. \u201cSEO remains \u2013 and will continue to remain \u2013 one of the building blocks of a technologically sound and competitive web presence,\u201d Patel writes. \u201cWithout an understanding of SEO, your marketing presence will falter and fail.\u201d To improve your SEO, offer up relevant content, label any images, provide relevant links and references, ensure your site\u2019s standards are compliant with HTML, and have relevant page titles.<\/p>\n

3. You\u2019re simply overdoing it.<\/strong><\/p>\n

Don\u2019t just try every social media network. After all, social media that is done right requires time and energy for each, Patel says. You can\u2019t be everywhere. Pick the top three platforms where your audience hangs out and focus there. Patel recommends one way to prioritize your online marketing focus: First, figure out what your audience wants; then identify where they are; and next adopt a strategy to reach them.<\/p>\n

4. You\u2019re forgetting about content marketing.<\/strong><\/p>\n

Deliver content on home buying or selling that caters to your clients\u2019 most pertinent questions or what they\u2019re facing in the current market. Delivering content geared to your audience should be at the core of your digital marketing strategy, Patel writes.<\/p>\n

 <\/p>\n

Source: \u201c12 Things Not to Do When Using Digital Marketing in 2016,\u201d Forbes.com (March 10, 2016)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Online Marketing Mistakes to Avoid You know buyers are most likely to start their home search online, surveys attest to that. And, sure, you know online is where you then want to form a strong presence \u2013 you\u2019ve heard that plenty before too. But could you be messing up your digital marketing efforts by lacking … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-9195","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nOnline Marketing Mistakes to Avoid - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/online-marketing-mistakes-avoid\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/online-marketing-mistakes-avoid\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/online-marketing-mistakes-avoid\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Online Marketing Mistakes to Avoid\",\"datePublished\":\"2016-03-15T12:54:24+00:00\",\"dateModified\":\"2016-03-15T12:54:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/online-marketing-mistakes-avoid\\\/\"},\"wordCount\":443,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/online-marketing-mistakes-avoid\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/Put-On-SEO-Page-In-top-Slider-300x290.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/online-marketing-mistakes-avoid\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/online-marketing-mistakes-avoid\\\/\",\"name\":\"Online Marketing Mistakes to Avoid - 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