{"id":9012,"date":"2016-02-10T13:51:16","date_gmt":"2016-02-10T13:51:16","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=9012"},"modified":"2016-02-10T13:51:24","modified_gmt":"2016-02-10T13:51:24","slug":"quicken-loans-super-bowl-ad-generates-buzz","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/quicken-loans-super-bowl-ad-generates-buzz\/","title":{"rendered":"Quicken Loans&#8217; Super Bowl Ad Generates Buzz"},"content":{"rendered":"<h2>Quicken Loans&#8217; Super Bowl Ad Generates Buzz<\/h2>\n<div id=\"attachment_9013\" style=\"width: 700px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.anthonydidonato.net\/wordpress\/2016\/02\/10\/quicken-loans-super-bowl-ad-generates-buzz\/quickenloans_logo_mi65a5y0_nfk8mwkd_nt7e119a\/\" rel=\"attachment wp-att-9013\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9013\" class=\"size-full wp-image-9013\" src=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/02\/quickenloans_logo_mi65a5y0_nfk8mwkd_nt7e119a.png\" alt=\"Quicken Loans' Super Bowl Ad Generates Buzz\" width=\"700\" height=\"500\" srcset=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/02\/quickenloans_logo_mi65a5y0_nfk8mwkd_nt7e119a.png 700w, http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/02\/quickenloans_logo_mi65a5y0_nfk8mwkd_nt7e119a-300x214.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><p id=\"caption-attachment-9013\" class=\"wp-caption-text\">Quicken Loans&#8217; Super Bowl Ad Generates Buzz<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Quicken Loans\u2019 Super Bowl 50 commercial promoting its Rocket Mortgage app has sparked discussion online, including questions about whether the lender is making getting a mortgage too easy now.<\/p>\n<p>In the 60-second commercial spot, the company touts: \u201cYou can get a mortgage from your phone.\u201d The company says in the commercial that making the mortgage process easier would, in turn, create more home owners and lead to a more robust economy.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QlRm6Y5iVfw?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>But on social media, viewers were quick to express concerns that making it too easy to get a mortgage could bring about a second housing crisis by extending loans to unqualified borrowers.<\/p>\n<p>The Consumer Financial Protection Bureau even weighed in to the Twitter blitz, warning consumers to be wary of technology in the mortgage application process (although it doesn\u2019t refer to Quicken Loans by name).<\/p>\n<p>&nbsp;<\/p>\n<p>Quicken Loans\u2019 Rocket Mortgage doesn\u2019t underwrite mortgages by just a tap on your smartphone. Instead, the company says it\u2019s a way to skip the verbal interaction with a lender over the phone when consumers seek to obtain their rate options and will make shopping for a loan quicker.<\/p>\n<p>Its commercial has certainly gotten people talking on social media, and Quicken Loans has been quick to engage with customers back on social media who have expressed concerns.<\/p>\n<p>\u201cBy using social media to interact directly with consumers, Quicken provided an opportunity to engage with people who are either uninformed about the mortgage process or haven&#8217;t even given any thought to the idea of buying a home, and answer their questions in real time,\u201d the National Mortgage News reports.<\/p>\n<p><em>Source: \u201cQuicken Renews Debate Over How Fast Is Too Fast to Get a Mortgage,\u201d National Mortgage News (Feb. 8, 2016)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quicken Loans&#8217; Super Bowl Ad Generates Buzz &nbsp; Quicken Loans\u2019 Super Bowl 50 commercial promoting its Rocket Mortgage app has sparked discussion online, including questions about whether the lender is making getting a mortgage too easy now. In the 60-second commercial spot, the company touts: \u201cYou can get a mortgage from your phone.\u201d The company &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/quicken-loans-super-bowl-ad-generates-buzz\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-9012","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quicken Loans&#039; Super Bowl Ad Generates Buzz - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/quicken-loans-super-bowl-ad-generates-buzz\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/quicken-loans-super-bowl-ad-generates-buzz\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/quicken-loans-super-bowl-ad-generates-buzz\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Quicken Loans&#8217; 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. 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