{"id":8944,"date":"2016-01-29T13:54:50","date_gmt":"2016-01-29T13:54:50","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=8944"},"modified":"2016-01-29T13:54:58","modified_gmt":"2016-01-29T13:54:58","slug":"4-ideas-you-need-to-unlearn","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/4-ideas-you-need-to-unlearn\/","title":{"rendered":"4 Ideas You Need to Unlearn"},"content":{"rendered":"

4 Ideas You Need to Unlearn<\/h2>\n
\"4<\/a>

4 Ideas You Need to Unlearn<\/p><\/div>\n

There\u2019s a lot of advice about how you should or shouldn\u2019t grow your business or service your clients, and somehow, certain ideas become gospel in the industry. At this year\u2019s Inman Connect conference in New York, agents and brokers shared their best business insights, and many of their suggestions went against popular thinking. Here are a few commonly accepted \u201ctruths\u201d about the business and how some professionals found them to be misleading.<\/p>\n

Clients are most open to giving reviews at the end of a transaction<\/strong>. It makes sense that clients probably feel most satisfied with their agent once a deal is closed and their real estate goals have been reached. Most agents wait until then to ask for a review, betting that\u2019s when they\u2019ll get the most positive feedback. But your work is strongest during the challenging aspects of a transaction that cause your client pain. You\u2019re actively coming up with solutions for them, and that\u2019s what they\u2019ll remember most. So ask for a review at those moments when your clients will give the most meaningful responses, said Coral Gundlach, CRS, a sales associate with Century 21 Redwood Realty in Arlington, Va. \u201cIt\u2019s a good idea when you\u2019re in the middle of something ugly like a home inspection to ask for a review,\u201d she said. \u201cAsk in the middle of a transaction, when the work you\u2019re doing right now is fresh in their minds.\u201d<\/p>\n

Teams are more productive than individual agents<\/strong>. The team model is exploding in popularity within brokerages. The assumption is that two (or more) heads are better than one, and multiple people can generate more business together. However, that\u2019s not how everyone works, said Mark Spain, CEO of Mark Spain Real Estate in Atlanta. \u201cPeople join teams when they get overwhelmed on their own,\u201d he said. \u201cBut if you\u2019re not maxed out yourself, there is no need to build a team. I\u2019ve seen so many people join teams and then bounce off because other people just get in their way.\u201d If you do feel like you could use some extra help, start by forming a partnership with one other agent, said Wendy Banner, associate broker at Long & Foster Real Estate in Bethesda, Md. The more people you add to a team, the more difficult it is to manage communication and other duties, so start small.<\/p>\n

Brokerages don\u2019t offer good technology products.<\/strong> It\u2019s true that some of the most innovative and disruptive technology is being developed by outside vendors, and many agents favor them over tools their own brokerage offers. That\u2019s a misguided way of looking at technology, said Dina Di Maria, senior vice president of information technology for real estate brokerage NRT. The majority of new technology ventures end up failing, she said, and that leads to many agents wasting a lot of money on fancy gadgets that are too complicated to understand. Brokerages, however, tend to offer tools that have proven over time to be effective in real estate. \u201cThere are so many tools provided through brokerages and MLSs, so optimize the technology you already have,\u201d she said. \u201cVendors often provide the education around their technology, but that education doesn\u2019t always suit who you are and what your needs are.\u201d<\/p>\n

Brokers who sell understand the business better.<\/strong> Brokers who don\u2019t actively sell are said to have little understanding of what their agents need because they\u2019re not tuned into the business anymore. But Linda O\u2019Koniewski, CEO of RE\/MAX Leading Edge in Melrose, Mass., argued that selling shouldn\u2019t be part of a broker\u2019s job anyway. Their job, she said, is to run a brokerage, not to be in the weeds of sales. \u201cBrokers need to let go if they want to grow their business,\u201d she said. \u201cStop being a selling broker. Once I formed a team to take over my sales, I got so much more done. Consumers want someone who can be available to them morning, noon, and night, and if you\u2019re trying to build a company, you can\u2019t be that person. We think we\u2019re the best and everyone wants us \u2014 but consumers don\u2019t want us. They want great service, and we need to train agents to be the ones to give that.\u201d<\/p>\n

\u2014REALTOR\u00ae Magazine<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

4 Ideas You Need to Unlearn There\u2019s a lot of advice about how you should or shouldn\u2019t grow your business or service your clients, and somehow, certain ideas become gospel in the industry. At this year\u2019s Inman Connect conference in New York, agents and brokers shared their best business insights, and many of their suggestions … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[5,32,4,9],"class_list":["post-8944","post","type-post","status-publish","format-standard","hentry","category-real-estate-for-sale","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\n4 Ideas You Need to Unlearn - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/4-ideas-you-need-to-unlearn\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/4-ideas-you-need-to-unlearn\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/4-ideas-you-need-to-unlearn\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"4 Ideas You Need to Unlearn\",\"datePublished\":\"2016-01-29T13:54:50+00:00\",\"dateModified\":\"2016-01-29T13:54:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/4-ideas-you-need-to-unlearn\\\/\"},\"wordCount\":748,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/4-ideas-you-need-to-unlearn\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/unlearn.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"Real Estate For Sale\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/4-ideas-you-need-to-unlearn\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/4-ideas-you-need-to-unlearn\\\/\",\"name\":\"4 Ideas You Need to Unlearn - 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