{"id":6328,"date":"2014-04-23T12:53:52","date_gmt":"2014-04-23T12:53:52","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=6328"},"modified":"2014-04-23T12:53:52","modified_gmt":"2014-04-23T12:53:52","slug":"words-listing-ads-can-boost-sales-price","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/","title":{"rendered":"Words in Listing Ads Can Boost Sales Price"},"content":{"rendered":"<h2>Words in Listing Ads Can Boost Sales Price<\/h2>\n<div id=\"attachment_6329\" style=\"width: 400px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6329\" class=\"size-full wp-image-6329\" src=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663.jpg\" alt=\"Words in Listing Ads Can Boost Sales Price.  Image courtesy of  ddpavumba \/ FreeDigitalPhotos.net\" width=\"400\" height=\"266\" srcset=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663.jpg 400w, http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663-300x199.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><p id=\"caption-attachment-6329\" class=\"wp-caption-text\">Words in Listing Ads Can Boost Sales Price. Image courtesy of ddpavumba \/ FreeDigitalPhotos.net<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>The words that real estate professionals choose to describe a property in listing ads could potentially result in the home selling for a premium, suggests an analysis that looks at listing descriptions and their effect on sales price and probability of sale. For example, property descriptor words in listing ads, like granite countertops and wood-burning fireplace, can help net higher sales prices.<\/p>\n<p>Researcher Bennie Waller, a professor of finance and real estate at Longwood University in Farmville, Va., found that each property characteristic mentioned in a listing increases the sale price by just under 1 percent and it\u2019s probability of selling by, on average, 9.2 percent.<\/p>\n<p>\u201cThat means a listing with 15 additional property characteristics sells for roughly a 13.5 percent price premium,\u201d says Waller, who excluded standard features in his analysis, such as bedrooms. Waller and his co-authors examined more than 16,300 transactions between March 2000 and February 2009 from a south central Virginia MLS.<\/p>\n<p>The study also found positive opinion words can also help boost the sales price. For example, words such as \u201cbeautiful\u201d or \u201cfabulous\u201d could help increase the price by 0.9 percent, the study suggests. In other words, 10 positive words could bump up the sales price by potentially 9 percent, according to the study.<\/p>\n<p>\u201cYou have one or two seconds to capture the buyer or buyer\u2019s agent\u2019s attention, and you need to sell [your home] as effectively and efficiently as possible,\u201d Waller says. \u201cYou need to carefully choose your vernacular, but at the same time, not become verbose. There can be some puffing, but too much of it will encourage the buyer to look elsewhere.\u201d<\/p>\n<p><em>Source: \u201c<a href=\"http:\/\/online.wsj.com\/news\/articles\/SB10001424052702304441304579481713687601256?mg=reno64-wsj\" target=\"_blank\">What\u2019s a Word Worth?<\/a>\u201d The Wall Street Journal (April 10, 2014)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Words in Listing Ads Can Boost Sales Price &nbsp; The words that real estate professionals choose to describe a property in listing ads could potentially result in the home selling for a premium, suggests an analysis that looks at listing descriptions and their effect on sales price and probability of sale. For example, property descriptor &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-6328","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Words in Listing Ads Can Boost Sales Price - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Words in Listing Ads Can Boost Sales Price\",\"datePublished\":\"2014-04-23T12:53:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/ID-10065663.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/\",\"name\":\"Words in Listing Ads Can Boost Sales Price - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/ID-10065663.jpg\",\"datePublished\":\"2014-04-23T12:53:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/words-listing-ads-can-boost-sales-price\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/ID-10065663.jpg\",\"contentUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/04\\\/ID-10065663.jpg\",\"width\":400,\"height\":266,\"caption\":\"Words in Listing Ads Can Boost Sales Price. 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania\u2026 call Anthony DiDonato.\",\"sameAs\":[\"http:\\\/\\\/www.anthonydidonato.net\"],\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Words in Listing Ads Can Boost Sales Price - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/#article","isPartOf":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/"},"author":{"name":"admin","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"headline":"Words in Listing Ads Can Boost Sales Price","datePublished":"2014-04-23T12:53:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/"},"wordCount":312,"publisher":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"image":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/#primaryimage"},"thumbnailUrl":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663.jpg","keywords":["Anthony DiDonato","News","Real Estate","tips"],"articleSection":["News","Real Estate Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/","url":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/","name":"Words in Listing Ads Can Boost Sales Price - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","isPartOf":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/#primaryimage"},"image":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/#primaryimage"},"thumbnailUrl":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663.jpg","datePublished":"2014-04-23T12:53:52+00:00","breadcrumb":{"@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anthonydidonato.net\/wordpress\/words-listing-ads-can-boost-sales-price\/#primaryimage","url":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663.jpg","contentUrl":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/04\/ID-10065663.jpg","width":400,"height":266,"caption":"Words in Listing Ads Can Boost Sales Price. 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. 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