{"id":6138,"date":"2014-03-11T13:31:04","date_gmt":"2014-03-11T13:31:04","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=6138"},"modified":"2014-03-11T13:31:04","modified_gmt":"2014-03-11T13:31:04","slug":"automation-kills-social-media-campaigns","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/automation-kills-social-media-campaigns\/","title":{"rendered":"Automation Kills Social Media Campaigns"},"content":{"rendered":"<h2>Automation Kills Social Media Campaigns<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_6139\" style=\"width: 385px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/03\/ID-100160534.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6139\" class=\"size-full wp-image-6139\" alt=\"Automation Kills Social Media Campaigns.   Image courtesy of KROMKRATHOG \/ FreeDigitalPhotos.net\" src=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/03\/ID-100160534.jpg\" width=\"385\" height=\"400\" srcset=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/03\/ID-100160534.jpg 385w, http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2014\/03\/ID-100160534-288x300.jpg 288w\" sizes=\"auto, (max-width: 385px) 100vw, 385px\" \/><\/a><p id=\"caption-attachment-6139\" class=\"wp-caption-text\">Automation Kills Social Media Campaigns. Image courtesy of KROMKRATHOG \/ FreeDigitalPhotos.net<\/p><\/div>\n<p>Automating your social media strategy is a good way to save time, but it may not pay off in the long run, according to Melissa Leiter, an independent marketing consultant who specializes in social media strategy.<\/p>\n<p>&#8220;While I\u2019m all about using social media automation the right way to get your messages out there, make sure you are taking time to engage on social media in real time as well,&#8221; Leiter writes in Social Media Today. She notes that there are certain shortcuts that will cause people to disconnect from your social media persona. Here&#8217;s what she suggests you should avoid:<\/p>\n<ul>\n<li><strong>Automatic &#8220;Thank you for following me&#8221; messages on <strong>Twitter<\/strong><\/strong>. Many brands and identities on Twitter will set up a message to arrive in the inbox of anyone who follows them on the microblogging platform. These messages usually thank the person for deciding to follow them and direct the follower to seek out the handle on other social networks, such as Facebook. &#8220;They aren\u2019t personal, they aren\u2019t affective and if you\u2019re like me, they really make you want to UNfollow that person right away,&#8221; Leiter says.<\/li>\n<li><strong>Being unresponsive to social contact from others<\/strong>. Don&#8217;t just spew your content out; make sure you&#8217;re listening, too. &#8220;As a small business, I know you probably don\u2019t have as much time for social media as you wish. If you\u2019re keeping your social media in-house, a good rule of thumb is to immediately respond to any fires that need to be put out and then respond within at least 24 hours to any other types of engagement,&#8221; Leiter writes.<\/li>\n<li><strong>Cross posting the same messages on every platform<\/strong>. You should tailor your messaging so that it fits the location where you&#8217;re posting it. &#8220;Every social media platform is different,&#8221; Leiter says. &#8220;Don\u2019t just post a blog post with the same title across multiple platforms. \u00a0This tends to make you appear as robotic and generally doesn\u2019t spark good engagement.&#8221;<\/li>\n<li><strong>Simply retweeting\/sharing other people&#8217;s content<\/strong>. It may seem easier than taking the time to add your own voice, but you need to give people a good reason to follow you. &#8220;Don\u2019t do what everyone else is doing. Create your own unique content. Be your own person!&#8221; Leiter says.<\/li>\n<\/ul>\n<p><em>Source: &#8220;<a href=\"http:\/\/socialmediatoday.com\/mleiter\/2219621\/how-lose-social-media-follower-10-days\" target=\"_blank\">How to Lose a Social Media Follower in 10 Days<\/a>,&#8221; Social Media Today (Feb. 28, 2014)<br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automation Kills Social Media Campaigns &nbsp; Automating your social media strategy is a good way to save time, but it may not pay off in the long run, according to Melissa Leiter, an independent marketing consultant who specializes in social media strategy. &#8220;While I\u2019m all about using social media automation the right way to get &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/automation-kills-social-media-campaigns\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-6138","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automation Kills Social Media Campaigns - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/automation-kills-social-media-campaigns\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/automation-kills-social-media-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/automation-kills-social-media-campaigns\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Automation Kills Social Media Campaigns\",\"datePublished\":\"2014-03-11T13:31:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/automation-kills-social-media-campaigns\\\/\"},\"wordCount\":427,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/automation-kills-social-media-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/ID-100160534.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/automation-kills-social-media-campaigns\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/automation-kills-social-media-campaigns\\\/\",\"name\":\"Automation Kills Social Media Campaigns - 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. 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