{"id":5915,"date":"2014-01-17T13:41:12","date_gmt":"2014-01-17T13:41:12","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=5915"},"modified":"2014-01-17T13:41:12","modified_gmt":"2014-01-17T13:41:12","slug":"listing-offensive","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/listing-offensive\/","title":{"rendered":"Is Your Listing Offensive?"},"content":{"rendered":"

Is Your Listing Offensive?<\/h2>\n

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\"Is<\/a>

Is Your Listing Offensive? Image courtesy of Stuart Miles \/ FreeDigitalPhotos.net<\/p><\/div>\n

Real estate ads are getting a big dose of political correctness, as real estate professionals are carefully watching their words in listings so as not to offend anyone.<\/p>\n

Major home builders in Washington, D.C., reportedly are no longer using the term \u201cmaster bedroom\u201d in their marketing because, they say, it has racist undertones. Instead, the term is being replaced with \u201cowner\u2019s suite.\u201d Others in the real estate community are also carefully choosing their words to avoid potential conflicts with the Fair Housing Act.<\/p>\n

\u201cYou can say \u2018family room\u2019 but not \u2018family home,\u2019\u201d explains Beth Brody, a licensed real estate agent in Marin County, Calif. \u201cWe avoid anything gender-specific like \u2018his-and-hers\u2019 closets or baths.\u201d Brody says her real estate agency carefully monitors the language used in its agents\u2019 listing ads, adding that the list of potentially offensive words has grown over the years.<\/p>\n

Doing so could save a lot of trouble. For example, in August, the 6th U.S. Circuit Court of Appeals reversed a ruling and granted a new trial to the Miami Valley Fair Housing Center in a federal discrimination lawsuit over an Ohio apartment listing that used the phrase \u201cbachelor pad.\u201d<\/p>\n

The U.S. Department of Housing and Urban Development has never issued an official list of terms to avoid, but some MLSs have. The Northwest Multiple Listings Service issued a list of \u201cpotentially offensive words,\u201d such as \u201cnewlyweds,\u201d \u201ccountry club nearby,\u201d \u201chandyman\u2019s dream,\u201d \u201csafe neighborhood,\u201d \u201csecure,\u201d and \u201cwalking distance to.\u201d (After all, one person\u2019s idea of what is nearby may not be someone else\u2019s, and \u201cwalking distance\u201d may be prejudicial against someone in a wheel chair, agents note.)<\/p>\n

Lesley Walker, associate counsel at the National Association of REALTORS\u00ae, says, \u201cOur culture and society are now more in tune with the sensitivities of more groups of people. I think we\u2019re more aware and educated, and so [we are] taking more precautions not to inadvertently or expressly discriminate against a specific class of people.\u201d<\/p>\n

Source: \u201cYou Can\u2019t Say That … in a Real Estate Ad!<\/a>\u201d The Examiner (Jan. 15, 2014)<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Is Your Listing Offensive?     Real estate ads are getting a big dose of political correctness, as real estate professionals are carefully watching their words in listings so as not to offend anyone. Major home builders in Washington, D.C., reportedly are no longer using the term \u201cmaster bedroom\u201d in their marketing because, they say, … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-5915","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nIs Your Listing Offensive? - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/listing-offensive\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Is Your Listing Offensive?\",\"datePublished\":\"2014-01-17T13:41:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/\"},\"wordCount\":374,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/ID-10088153-300x264.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/\",\"name\":\"Is Your Listing Offensive? - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/#primaryimage\"},\"image\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/ID-10088153-300x264.jpg\",\"datePublished\":\"2014-01-17T13:41:12+00:00\",\"breadcrumb\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/listing-offensive\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/ID-10088153.jpg\",\"contentUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/ID-10088153.jpg\",\"width\":400,\"height\":352,\"caption\":\"Is Your Listing Offensive? 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