{"id":3512,"date":"2012-08-22T12:07:23","date_gmt":"2012-08-22T12:07:23","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=3512"},"modified":"2012-08-22T12:07:23","modified_gmt":"2012-08-22T12:07:23","slug":"customer-satisfaction-with-real-estate-companies-falling","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/customer-satisfaction-with-real-estate-companies-falling\/","title":{"rendered":"Customer Satisfaction With Real Estate Companies Falling?"},"content":{"rendered":"

Customer Satisfaction With Real Estate Companies Falling?<\/h2>\n
\"Customer<\/a>

Customer Satisfaction With Real Estate Companies Falling?<\/p><\/div>\n

A new J.D. Power and Associates study suggests that customer satisfaction<\/strong> with real estate companies is falling among home buyers and sellers. In fact, the study\u2014in its fifth year\u2014suggests that home buyer satisfaction with real estate companies, in particular, is at its lowest level recorded. Seller satisfaction is also down this year, according to the 2012 Home Buyer\/Seller Satisfaction Study of more than 2,700 home buyers and sellers.<\/p>\n

The study measures customer satisfaction with the largest real estate companies, factoring in views over the salesperson, office, and service.<\/h3>\n

So what\u2019s gotten customers so unhappy lately? Some real estate companies may be taking the blame from sellers and buyers for the reality of the real estate market, in which qualifying for a loan is tougher, home values have fallen the last few years, and low inventories of for-sale homes are making the choices sometimes slim for buyers.<\/p>\n

\u201cAlthough home buyers and sellers are aware of continuing challenges in the real estate market, a key reason\u00a0customer satisfaction<\/em> is down is that customer expectations are not being met, either in terms of sellers having to compromise on their listing price, or for buyers who are compromising on the home\u2019s condition and size,\u201d says Christina Cooley, spokesperson at J.D. Power and Associates. \u201cThis is understandably frustrating all around. However, we also find that real estate companies that set themselves apart in terms of working closely with their customers and meeting their needs may plan an important role in both managing expectations, but more importantly, exceeding them.\u201d<\/p>\n

Not surprisingly, the study found that sellers tend to be most satisfied with real estate companies that were able to get them the greatest proportion of the list price when selling. According to the study, sellers reported receiving 89 percent of their list price.<\/p>\n

Cooley says that high-performing companies also tend to make more effort to put customers\u2019 at ease by taking the time to educate them about the realities of the market, such as by using comparable sales information, and by following up with them after closing thus creating more customer satisfaction<\/span>.<\/p>\n

Source: J.D. Power and Associates<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Customer Satisfaction With Real Estate Companies Falling? A new J.D. Power and Associates study suggests that customer satisfaction with real estate companies is falling among home buyers and sellers. In fact, the study\u2014in its fifth year\u2014suggests that home buyer satisfaction with real estate companies, in particular, is at its lowest level recorded. Seller satisfaction is … <\/p>\n

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