{"id":3478,"date":"2012-08-09T12:31:35","date_gmt":"2012-08-09T12:31:35","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=3478"},"modified":"2012-08-09T12:31:35","modified_gmt":"2012-08-09T12:31:35","slug":"gen-y-buyers-brought-to-starter-homes-by-builder","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/gen-y-buyers-brought-to-starter-homes-by-builder\/","title":{"rendered":"Gen Y Buyers brought to starter homes by builder"},"content":{"rendered":"

Gen Y Buyers brought to starter homes by builder.<\/h2>\n
\"Gen<\/a>

Gen Y Buyers brought to starter homes by builder<\/p><\/div>\n

A national home builder is wooing Generation Y renters with back-to-basics homes that offer all of the advantages of home ownership on a comfortable budget.<\/p>\n

Chicago, San Antonio, and St. Louis are the test markets that Centex Homes is using to convert younger tenants to Gen Y Buyers<\/strong>.\u00a0Fred Ehle, vice president of marketing for PulteGroup, Centex’s parent company, told writer Mary Umberger that the huge demographic was poised for the transition.<\/p>\n

“We’re marketing these homes to the Gen Y Buyers<\/em>, not with an advertised sales price of $130,000, but with the monthly cost of that home,” Ehle said. “Our goal in designing these houses was to make sure we could compete with local rents.<\/p>\n

“We can tell the Gen Y Buyers<\/span>, for what you’re paying in rent, you could be in a new home\u00a0— this is a revelation for them, because many people in this demographic don’t think they could afford it or they don’t think they could qualify for a loan. For this reason, we offer to connect each buyer to a mortgage adviser before they sign up to buy,” Ehle added.<\/p>\n

Source: “Builder Woos Gen Y Renters<\/a>,” Chicago Tribune (Aug. 2, 2012)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Gen Y Buyers brought to starter homes by builder. A national home builder is wooing Generation Y renters with back-to-basics homes that offer all of the advantages of home ownership on a comfortable budget. Chicago, San Antonio, and St. Louis are the test markets that Centex Homes is using to convert younger tenants to Gen … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-3478","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nGen Y Buyers brought to starter homes by builder - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"description\" content=\"Gen Y Buyers brought to starter homes by builder. 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