{"id":3272,"date":"2012-07-06T13:45:19","date_gmt":"2012-07-06T13:45:19","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=3272"},"modified":"2012-07-06T13:45:47","modified_gmt":"2012-07-06T13:45:47","slug":"how-agents-are-investing-in-their-business","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/how-agents-are-investing-in-their-business\/","title":{"rendered":"How Agents Are Investing in Their Business"},"content":{"rendered":"

How Agents Are Investing in Their Business.<\/h2>\n
\"How<\/a>

How Agents Are Investing in Their Business<\/p><\/div>\n

Real estate professionals are investing in a number of tools to expand their reach to customers.<\/p>\n

According to a new survey by ActiveRain<\/a> of 2,000 real estate agents, 63 percent of respondents say they have their own Internet Data Exchange (IDX) Web site, which features home listing feeds from their MLS. Their average expenditure on an IDX Web site is $75 per month, according to survey respondents.<\/p>\n

Additionally, 62 percent say they use tools that help them create comparative market analyses for clients (a $73 per month expenditure, on average), and 51 percent use customer relationship management software (a $46 average monthly expenditure) to help manage their customer leads.<\/p>\n

The survey also found many agents still use direct mail for their outreach too. Forty percent say they rely on direct mail ($108 monthly expenditure), while about 45 percent say they use search-engine optimization, blogging, and social media (a $47 average monthly expenditure) for their real estate marketing efforts.<\/p>\n

Also, 32 percent of respondents say they pay for online leads (a $155 monthly expenditure, on average).<\/p>\n

Source: ActiveRain and \u201cMost Agents Investing in IDX Web sites,\u201d Inman News (July 3, 2012)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

How Agents Are Investing in Their Business. Real estate professionals are investing in a number of tools to expand their reach to customers. According to a new survey by ActiveRain of 2,000 real estate agents, 63 percent of respondents say they have their own Internet Data Exchange (IDX) Web site, which features home listing feeds … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-3272","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nHow Agents Are Investing in Their Business - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"description\" content=\"How Agents Are Investing in Their Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/how-agents-are-investing-in-their-business\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-agents-are-investing-in-their-business\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-agents-are-investing-in-their-business\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"How Agents Are Investing in Their Business\",\"datePublished\":\"2012-07-06T13:45:19+00:00\",\"dateModified\":\"2012-07-06T13:45:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-agents-are-investing-in-their-business\\\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-agents-are-investing-in-their-business\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2012\\\/07\\\/make-money-real-estate.jpg\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-agents-are-investing-in-their-business\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-agents-are-investing-in-their-business\\\/\",\"name\":\"How Agents Are Investing in Their Business - 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