{"id":25099,"date":"2025-08-08T16:37:35","date_gmt":"2025-08-08T16:37:35","guid":{"rendered":"https:\/\/www.anthonydidonato.net\/wordpress\/?p=25099"},"modified":"2025-08-08T16:37:38","modified_gmt":"2025-08-08T16:37:38","slug":"how-brokers-can-help-agents-communicate-their-value","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/","title":{"rendered":"How Brokers Can Help Agents Communicate Their Value"},"content":{"rendered":"\n<p>Real estate pros\u2014especially buyer&#8217;s agents\u2014need guidance on how to explain their services to clients.<\/p>\n\n\n\n<p>Recent class-action lawsuits have made crystal clear that the real estate industry is in the midst of a paradigm shift, which means brokers and agents need to shift their business practices, experts said Monday at the Small Brokers Committee meeting during <a href=\"https:\/\/narnxt.realtor\/\">NAR NXT, The REALTOR\u00ae Experience<\/a>, in Anaheim, Calif.<\/p>\n\n\n\n<p>It\u2019s imperative for brokers to make sure their agents understand exactly how to communicate their value to their clients, said Lynn Madison, ABR\u00ae, broker-owner of Lynn Madison in Schaumburg, Ill., and owner of training company Lynn Madison Seminars.&nbsp;\u201cBrokers need to help agents create and articulate their value proposition to their clients,\u201d she said.<\/p>\n\n\n\n<p>Madison added that while listing agents often communicate their value well to sellers, buyer\u2019s agents need to give their clients a better understanding of what their job entails. \u201cBreak it down for your agents in bite-sized pieces,\u201d she said. Here are the talking points she suggested:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find a suitable property to show the buyer.<\/strong> Based on the buyer\u2019s wants, needs and budget, the agent is tasked with finding properties that check the right boxes and make sense for the buyer.<\/li>\n\n\n\n<li><strong>Show the property.<\/strong> Agents are responsible for coordinating dates and times to show the buyer a property. They also need to know important details about the property and be able to communicate the features of the home to the buyer.<\/li>\n\n\n\n<li><strong>Analyze the market. <\/strong>When it comes time to make an offer, buyer\u2019s agents are responsible for analyzing the market to help their clients decide on an appropriate offer amount. Agents need to know the current state of the market on the macro scale and what\u2019s happening in individual communities and neighborhoods. This information helps them assist buyers in coming up with a sound offer.<\/li>\n\n\n\n<li><strong>Write the offer.<\/strong> Once a buyer settles on the amount of the offer, it\u2019s the agent\u2019s job to write up the offer and submit it to the listing agent or the seller. To do this effectively, agents need to understand what makes a sound and attractive offer.<\/li>\n\n\n\n<li><strong>Negotiate on the buyer\u2019s behalf. <\/strong>When it\u2019s time to negotiate a deal, it\u2019s the agent who acts as liaison. The agent ensures that the deal is negotiated in the best interest of the buyer. The agent often counsels the buyer and presents counteroffers to the listing agent or seller when needed. In many cases, the buyer relies on the agent to provide them the soundest information and advice in what is oftentimes their single most important investment.<\/li>\n\n\n\n<li><strong>Get the transaction to the closing table. <\/strong>From insurance to mortgage loans, the agent often uses their wealth of resources to ensure that a transaction goes from offer to closing table. Agents often help their clients understand exactly what they need to ensure the deal closes, and they have keys in hand at the end of the day.<\/li>\n<\/ul>\n\n\n\n<p>All of these components need to be communicated to the buyer at the onset of the relationship, said Madison. In today\u2019s industry, a <a href=\"https:\/\/www.nar.realtor\/magazine\/real-estate-news\/law-and-ethics\/how-buyer-agreements-boost-your-value-fend-off-claims\">buyer representation agreement<\/a> is essential to ensure the agent and the brokerage get paid, and the only way a buyer is going to sign an agreement is if they understand the nature of this professional relationship and the services the agent provides.<\/p>\n\n\n\n<p>The data is clear, Madison said, noting that three-quarters of buyers say they\u2019d use their agents again, according to NAR\u2019s <a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/highlights-from-the-profile-of-home-buyers-and-sellers\">2023 Profile of Home Buyers and Sellers<\/a>. Buyers cited many of the above benefits of working with an agent\u2014finding the right properties, negotiating and handling paperwork\u2014as reasons they valued having an agent by their side. But the communication of the value of the agent is lost somewhere between the beginning of the relationship and the close of the transaction.<\/p>\n\n\n\n<p>Madison noted that NAR\u2019s <a href=\"https:\/\/abr.realtor\/\">Accredited Buyer\u2019s Representatives&nbsp;(ABR\u00ae) course<\/a>, which was recently revamped to address issues of compensation and value proposition, provides brokers with a road map for these conversations.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>National Association of REALTORS\u00ae<br \/>Reprinted with permission<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate pros\u2014especially buyer&#8217;s agents\u2014need guidance on how to explain their services to clients. Recent class-action lawsuits have made crystal clear that the real estate industry is in the midst of a paradigm shift, which means brokers and agents need to shift their business practices, experts said Monday at the Small Brokers Committee meeting during &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-25099","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Brokers Can Help Agents Communicate Their Value - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-brokers-can-help-agents-communicate-their-value\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-brokers-can-help-agents-communicate-their-value\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"How Brokers Can Help Agents Communicate Their Value\",\"datePublished\":\"2025-08-08T16:37:35+00:00\",\"dateModified\":\"2025-08-08T16:37:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-brokers-can-help-agents-communicate-their-value\\\/\"},\"wordCount\":693,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-brokers-can-help-agents-communicate-their-value\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/how-brokers-can-help-agents-communicate-their-value\\\/\",\"name\":\"How Brokers Can Help Agents Communicate Their Value - 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. For Superior Real Estate Representation in the Delaware Valley, Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania\u2026 call Anthony DiDonato.\",\"sameAs\":[\"http:\\\/\\\/www.anthonydidonato.net\"],\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Brokers Can Help Agents Communicate Their Value - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/#article","isPartOf":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/"},"author":{"name":"admin","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"headline":"How Brokers Can Help Agents Communicate Their Value","datePublished":"2025-08-08T16:37:35+00:00","dateModified":"2025-08-08T16:37:38+00:00","mainEntityOfPage":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/"},"wordCount":693,"publisher":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"keywords":["Anthony DiDonato","News","Real Estate","tips"],"articleSection":["News","Real Estate Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/","url":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/","name":"How Brokers Can Help Agents Communicate Their Value - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","isPartOf":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#website"},"datePublished":"2025-08-08T16:37:35+00:00","dateModified":"2025-08-08T16:37:38+00:00","breadcrumb":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/how-brokers-can-help-agents-communicate-their-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.anthonydidonato.net\/wordpress\/"},{"@type":"ListItem","position":2,"name":"How Brokers Can Help Agents Communicate Their Value"}]},{"@type":"WebSite","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#website","url":"http:\/\/www.anthonydidonato.net\/wordpress\/","name":"Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania","description":"Properties and Real Estate for Sale","publisher":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/www.anthonydidonato.net\/wordpress\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/#\/schema\/person\/964792b6994e8cc4cbddc36ad4824908","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg","url":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg","contentUrl":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg","caption":"admin"},"logo":{"@id":"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2020\/03\/anthony-110x150.jpg"},"description":"For all of your Real Estate needs, place yourself in the competent hands of a career Realtor who is a Philadelphia native and Delaware County resident. Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. He is known for finding that \u201cperfect\u201d property in Philadelphia, Delaware County, Chester County, Montgomery County and surrounding areas in Pennsylvania for his buyers and helping his sellers prepare their properties so they sell quickly and efficiently. When it comes time to negotiate the terms of a contract, Anthony DiDonato has the knowledge, experience, and professionalism applied to meeting \u2013 or exceeding \u2013 his clients\u2019 expectations. His service to his clients is second to none. His honesty and integrity have been his claim to fame. 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