{"id":24888,"date":"2025-05-13T13:22:17","date_gmt":"2025-05-13T13:22:17","guid":{"rendered":"https:\/\/www.anthonydidonato.net\/wordpress\/?p=24888"},"modified":"2025-05-13T13:22:19","modified_gmt":"2025-05-13T13:22:19","slug":"how-to-redirect-agents-when-theyve-lost-momentum","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/how-to-redirect-agents-when-theyve-lost-momentum\/","title":{"rendered":"How to Redirect Agents When They\u2019ve Lost Momentum"},"content":{"rendered":"\n

If you\u2019ve noticed one of your agents spinning their wheels without making any progress, it might be time to intervene.<\/p>\n\n\n\n

Tammi Brannan believes that all of us have the potential to get stuck in our ways. We\u2019ve either done something one way so long that we can\u2019t see how to change, or we\u2019re sure our efforts will pay off if we just keep at it a little longer. It\u2019s called spinning your wheels, and in real estate, it can look like getting stuck in practices that aren\u2019t converting to leads or sales.<\/p>\n\n\n\n

\u201cIf you don\u2019t know a solution, isn\u2019t that all it seems you can do\u2014continue to use what has worked for you in the past, hoping against hope that one more time will make the difference?\u201d says Brannan, founder of Blueprint Process in Corvalis, Ore. In 2008, Brannan developed a program that has helped professionals, including real estate professionals across the industry, \u201cget off the hamster wheel,\u201d as the saying goes.<\/p>\n\n\n\n

Tracey Royal believes it\u2019s human nature to shy away from a more challenging endeavor and gravitate toward tasks that seem easier or come with instant gratification.<\/p>\n\n\n\n

\u201cHowever, in the real estate business, learning is an ongoing process,\u201d says Royal, ABR, SRS, C2EX, vice president of agent development at Coldwell Banker Realty in Oak Pak, Ill.<\/p>\n\n\n\n

She stresses to her agents that it\u2019s important to stay focused on your goals and business plan, and align yourself with successful individuals and proven strategies, even if they seem daunting or uncomfortable. Agents who trudge along a road that doesn\u2019t go anywhere are going to feel unhappy and unproductive, because they\u2019re not making any money. It\u2019s not good for the brokerage, either.<\/p>\n\n\n\n

Brokers can help redirect agents by providing structure, support and proven tactics that will help move those agents toward the success they desire.<\/p>\n\n\n\n

Understand Where the Problem Lies<\/h2>\n\n\n\n

\u201cClear signs of an agent struggling are their absence from training sessions or a noticeable lack of engagement with the resources provided by our office,\u201d says Royal.<\/p>\n\n\n\n

This often indicates that they may not be investing their time effectively in activities that generate leads and income. Because she stays on top of training attendance and has a working knowledge of where her agents are investing, or not investing, their time, Royal knows whom to reach out to.<\/p>\n\n\n\n

\u201cBy regularly reviewing our office reports, I can keep a close track of our active agents and identify those who may be underperforming. This allows me to intervene and provide the necessary support to help them improve,\u201d she adds.<\/p>\n\n\n\n

\u201cIf a leader is caring enough to be interested in the answer (to help those spinning their wheels), they are leaps and bounds beyond the rest,\u201d she says. \u201cThe signs I look for are increased tardiness or lack of accountability, a ho-hum attitude towards new projects, a reluctance to step outside of their comfort zone, and a general lack of engagement with their work and team.\u201d<\/p>\n\n\n\n

Know Their Time Busters<\/h2>\n\n\n\n

Some agents have the misconception that a career in real estate will bring fast money, Royal says.<\/p>\n\n\n\n

\u201cThis is often fueled by aggressive marketing campaigns and social media platforms by third-party companies promoting \u2018quick fix\u2019 solutions and promising easy money,\u201d she says. \u201cAgents can become overwhelmed by these messages and lose sight of fundamental aspects of the business.\u201d<\/p>\n\n\n\n

As a result, some agents find themselves disgruntled when they don\u2019t see results in their desired time frame. Like any other business, success in real estate requires time, dedication and consistency.<\/p>\n\n\n\n

Royal points out some of the ways in which agents might spend a significant amount of time and money but not necessarily achieve success:<\/p>\n\n\n\n