{"id":24880,"date":"2025-05-12T12:59:18","date_gmt":"2025-05-12T12:59:18","guid":{"rendered":"https:\/\/www.anthonydidonato.net\/wordpress\/?p=24880"},"modified":"2025-05-12T12:59:20","modified_gmt":"2025-05-12T12:59:20","slug":"refocus-on-training-to-keep-agents-sharp","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/refocus-on-training-to-keep-agents-sharp\/","title":{"rendered":"Refocus on Training to Keep Agents Sharp"},"content":{"rendered":"\n

Your brokerage needs agents who know how to do their jobs well. Offer training and resources to keep them engaged and on top of the market.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Last July, Kristen Skebe had an agent come into her office, looking for something different. She wasn\u2019t producing the way she wanted to, and she felt like she needed more support. She thought a team was the answer, and when she came to Skebe, who is managing broker at Sandy Springs Shop, Engel & Volkers Atlanta in Sand Springs, Georgia, the agent\u2019s hope was that she\u2019d join a team.<\/p>\n\n\n\n

\u201cI told her that I didn\u2019t think she needed a team. We operate like a team by [providing] training and support,\u201d Skebe says.<\/p>\n\n\n\n

Instead, she encouraged the agent to take advantage of the resources available. Skebe\u2019s brokerage holds regular trainings and biweekly open forums where agents can get answers to questions and troubleshoot problems. They also have many office resources like staff and technology.<\/p>\n\n\n\n

\u201cThis first quarter, she sold nine homes by herself,\u201d she says, noting that the agent still comes to trainings. \u201cNow she still comes to the trainings to be more efficient with her business.\u201d<\/p>\n\n\n\n

Skebe believes training should take center stage in brokerages to ensure agents are confident and educated in what they\u2019re doing. She believes that training should revolve around solving agents\u2019 pain points and day-to-day struggles.<\/p>\n\n\n\n

Why Training is so Important<\/h2>\n\n\n\n

Maryann Vitale Alles, president and CEO of Berkshire Hathaway HomeServices Select Properties in St. Louis, Mo., believes that to compete, the agents in her office, \u201cmust be the sharpest and most knowledgeable in the business.\u201d<\/p>\n\n\n\n

That\u2019s why her company offers a five-day \u201cREmastery\u201d program and strongly encourages all new or transferring agents to enroll. The course covers everything from contracts and due diligence to daily processes and negotiating tactics, according to the brokerage\u2019s website<\/a>.<\/p>\n\n\n\n

\u201cFrom the inception of our company, we believe that a real estate agent\u2019s primary objective is to act as a fiduciary on behalf of their client\u2019s goal\u2014 purchasing real estate,\u201d she adds.<\/p>\n\n\n\n

The quality of training provided often results in an agent\u2019s success or failure. Licensing requirements rarely include the ins and outs of an agent\u2019s duties from one day to the next. Brokerages can often fill the gaps by investing in and providing a robust training program for agents. It can be the difference maker when it comes to a brokerage retaining and attracting new agents. For each entity involved in the transaction, training has direct benefits.<\/p>\n\n\n\n

For agents: <\/strong>Training provides a layer of insulation. \u201cIt reduces liability and risk,\u201d states Skebe. [An agent] needs to protect themselves and their careers while working with legally binding contracts.\u201d She believes that within the profession, there\u2019s much room for fun when professionals know what they\u2019re doing. In the same light, frustration abounds when agents don\u2019t know how to navigate the business. Vitale Alles says training keeps agents up to date on current market trends and best practices. Plus, it boosts confidence.<\/p>\n\n\n\n

For clients: <\/strong>A well-trained agent is more prepared to serve the client\u2019s needs. \u201cClients certainly benefit from well-educated agents in the form of getting the very most for their money,\u201d Vitale Alles states.
Skebe agrees that when agents are trained properly, they\u2019re better able to protect clients\u2019 investments. \u201cClients are truly trusting [the agent] as the expert,\u201d she says, noting also that a well-trained agent fosters a sense of safety and support from their clients.<\/p>\n\n\n\n

For brokerages: <\/strong>Agents who take part in trainings show their brokers that they\u2019re serious about their jobs. Brokers can find reassurance when an agent shows they\u2019re willing to seek the knowledge they need. \u201cI know when my agents come to training, they know what they are doing,\u201d Skebe adds. \u201cIf they call me, it\u2019s a true emergency.\u201d<\/p>\n\n\n\n

The Kind of Training Provided is Important<\/h2>\n\n\n\n

Skebe says her company has a training every Tuesday dubbed \u201cEV University.\u201d The topics are always related to the business of being a real estate professional. They include subjects like contracts, working with buyers, how to get listings and how to use artificial intelligence. She invites those within her agency to share their experience, which fosters camaraderie and provides real-world, applicable examples.<\/p>\n\n\n\n

Twice a month, the brokerage also offers training by an outside, related service professional, like an attorney or a lender. Skebe says now more than ever, it\u2019s important for brokerages to offer trainings that help agents stay up to date with practice changes, effectively articulate their value and work to their best ability to meet their clients\u2019 needs.<\/p>\n\n\n\n

Vitale Alles\u2019 company says she also understands that agents are running their own businesses and are focused on their own bottom lines. To make sure the agents are reaching their own goals, her brokerage offers several trainings outside the REmastery program. These include one-on-one coaching sessions with their non-compete broker, strategic business planning workshops for accountability and weekly online webinars that cover topics from social media to customer relationship management system best practices. They recently hosted a company-wide event centered around value proposition and role playing.<\/p>\n\n\n\n

Training Resources for Boutique Brokers<\/h2>\n\n\n\n

Training is important for brokerages of all sizes, but not all brokerages are equally sourced. For those who do not have access to or cannot afford to run vigorous programs in-house, other options are available. Skebe and Vitale Alles stress that local, state and national REALTOR\u00ae associations offer many types of training, some of which, for free.<\/p>\n\n\n\n

\u201cOur local one has phenomenal training consistently, and they hand out stuff from state and national REALTOR\u00ae associations,\u201d Skebe says.<\/p>\n\n\n\n

Vitale Alles also suggests every agent obtain the Accredited Buyer\u2019s Representative (ABR\u00ae) designation and listen to podcasts<\/a> that pertain to the industry. Another way to learn quickly is to get involved at the association level.<\/p>\n\n\n\n

\u201cOur leadership team members are all strongly encouraged to give back to the local association,\u201d she says. \u201cEvery one of the members serves on a committee or is on the Grievance Committee or Professional Standards. This helps our agents with keeping apprised on a local level.\u201d<\/p>\n\n\n\n

<\/p>\n\n\n\n

National Association of REALTORS\u00ae
Reprinted with permission<\/p>\n","protected":false},"excerpt":{"rendered":"

Your brokerage needs agents who know how to do their jobs well. Offer training and resources to keep them engaged and on top of the market. Last July, Kristen Skebe had an agent come into her office, looking for something different. She wasn\u2019t producing the way she wanted to, and she felt like she needed … <\/p>\n

Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-24880","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nRefocus on Training to Keep Agents Sharp - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anthonydidonato.net\/wordpress\/refocus-on-training-to-keep-agents-sharp\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/refocus-on-training-to-keep-agents-sharp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/refocus-on-training-to-keep-agents-sharp\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Refocus on Training to Keep Agents Sharp\",\"datePublished\":\"2025-05-12T12:59:18+00:00\",\"dateModified\":\"2025-05-12T12:59:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/refocus-on-training-to-keep-agents-sharp\\\/\"},\"wordCount\":1039,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/refocus-on-training-to-keep-agents-sharp\\\/\",\"url\":\"https:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/refocus-on-training-to-keep-agents-sharp\\\/\",\"name\":\"Refocus on Training to Keep Agents Sharp - 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