{"id":24836,"date":"2025-04-28T14:23:28","date_gmt":"2025-04-28T14:23:28","guid":{"rendered":"https:\/\/www.anthonydidonato.net\/wordpress\/?p=24836"},"modified":"2025-04-28T14:23:30","modified_gmt":"2025-04-28T14:23:30","slug":"back-to-basics-social-media-marketing-for-your-brokerage","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/back-to-basics-social-media-marketing-for-your-brokerage\/","title":{"rendered":"Back to Basics: Social Media Marketing for Your Brokerage"},"content":{"rendered":"\n

A social media marketing plan can help you develop and maintain an online audience, so long as you’re providing them useful information and interacting regularly.<\/p>\n\n\n\n

Your relevance on social media as a brokerage, depends on a plan that\u2019s more robust than simply posting new listings and sold listings or an online welcome for new agents, says social media expert Jenn Herman of Jenn\u2019s Trends in San Diego, Calif. This kind of content, while good at showcasing that your brokerage is full of agents who can get the job done, doesn\u2019t necessarily provide your audience with any value.<\/p>\n\n\n\n

\u201cThat will actually hurt you,\u201d she says. Instead, focus on creating content that provides useful information to your clients that they can use at any time. Tips for d\u00e9cor, seasonal needs and property maintenance go a long way. You can also focus on local referrals for landscapers, plumbers, cleaners and other home-related needs. <\/p>\n\n\n\n

Posting useful content on a consistent basis is the first step, but it isn\u2019t enough. Social media is a space for cultivating a community, which means engaging.<\/p>\n\n\n\n

\u201cDon\u2019t forget to set time aside regularly to engage with your followers, respond to comments and follow-up on leads,\u201d says Cindy Summer Perez, broker associate at Compass in Miami, Fla. \u201cConnecting with your audience is key. If you\u2019re juggling a lot, having an assistant can really help balance everything out.\u201d<\/p>\n\n\n\n

Pick Your Social Media Platforms<\/h2>\n\n\n\n

\u201cThere\u2019s no magic number to success of how many platforms to use,\u201d Herman says. \u201cIf you can do them all, that\u2019s great. But if you\u2019re doing them all poorly, then it\u2019s not actually helping you. Instead, do as much as you can while creating quality content and connecting genuinely with your audience while still doing everything else in your job.\u201d <\/p>\n\n\n\n

The number of platforms isn\u2019t as important as the quality content you provide. If you can only commit to one or two platforms, then do that\u2014and commit to doing it well\u2014rather than spreading yourself too thin.<\/p>\n\n\n\n

\u201cIn general, the key is to go where your clients are,\u201d she says. <\/p>\n\n\n\n

Perez believes the same philosophy. She\u2019s also noticed that each platform is best suited for a particular kind of content:<\/p>\n\n\n\n