Analyze your website\u2019s performance and update it periodically.<\/strong><\/li>\n<\/ul>\n\n\n\n
\n\n\n\nEven in the age of social media, websites are an important asset for real estate professionals. They act as the equivalent of a personal billboard that announces who you are and what you stand for.<\/p>\n\n\n\n
Today, many professionals have at least one dedicated website that may link to their brokerage\u2019s website or stand on its own. Some consider it the primary way to appear professional.<\/p>\n\n\n\n
\u201cI feel my website gives me credibility,\u201d says Lisa Kahn, a new member of Jennifer Ames Lazarre\u2019s Ames Group team at Engels & Volker\u2019s Chicago office. <\/p>\n\n\n\n
Salesperson Sally Goldkamp, an agent with Gladys Manion Real Estate in St. Louis, agrees. \u201cIt\u2019s confirmation and shows I\u2019m an active professional,\u201d she says.<\/p>\n\n\n\n
And salesperson Alex Wolking, at Keller Williams OneChicago, concurs with his peers\u2019 assessments. \u201cYour website is your online business card, resume, and profile. So many consumers start their search online and research you before they contact you,\u201d he says.<\/p>\n\n\n\n
But even the best websites are not the way most prospects will find you, says broker Jennifer Ames Lazarre. \u201cGoogle analytics are far more likely to put consumer sites such as LinkedIn, Zillow, realtor.com\u00ae, Facebook, and Instagram higher in searches, so you also should be on those, too,\u201d she says.<\/p>\n\n\n\n
Broker Stafford H. Manion, also in St. Louis, also finds it beneficial to be on those third-party sites. \u201cOur website pushes our listings out to them,\u201d he says.<\/p>\n\n\n\n
Why Build Your Own Site?<\/h2>\n\n\n\n
Because a brokerage typically provides a web page on its site for an agent, some may wonder whether they need their own site. But some salespeople find it helpful to have an additional website. They find they have more flexibility and control that way. Wolking, for instance, currently has one site, unaffiliated with his brokerage, and soon will have a second focused on his forthcoming quarterly luxury report.<\/p>\n\n\n\n
\u201cUsing a website provided to you by your brokerage is a great tool when you first get started and your marketing budget is tight, or you haven’t yet made enough money in the business to build a website that stands out,\u201d he says.<\/p>\n\n\n\n
Creating a site unaffiliated with the brokerage also ensures the salesperson retains their leads and the work they\u2019ve done. A firm might offer to set up a website for a salesperson independent of the brokerage\u2019s main site. But Wolking offers this caveat:<\/p>\n\n\n\n
\u201cBefore having your company set up a website for you, make sure you can take the leads that come in with you if you decide to leave and go to another brokerage,\u201d or you\u2019ll have to start over again from scratch, he says, adding, \u201cWhen you sell real estate, you own a business\u2014treat it as such and own your site!\u201d<\/p>\n\n\n\n
If you plan to hire someone to help develop and maintain a site for you, carefully vet your candidates. After all, the process is expensive, and you want your site to yield results. Ask your prospects how much they\u2019ve increased a client\u2019s traffic and bottom line. Find out what their specialty is. Some people offer only design, while others manage hosting as well. And others offer a full suite of services, with design, hosting, and search engine optimization.<\/p>\n\n\n\n
Design Considerations<\/h2>\n\n\n\n
Make the homepage dynamic. Good visuals and crisp copy with active verbs are critical to grabbing attention in the increasingly crowded field. Look at several sites to get ideas of what you like.<\/p>\n\n\n\n
Think about how many website pages you\u2019ll need and what information should be included on those pages.<\/p>\n\n\n\n
On its company site, Gladys Manion features a bold header, navigation for more information, a photo of its office exterior, a \u201csearch by address\u201d feature, new listings, and background information about the generations-old company.<\/p>\n\n\n\n
Goldkamp\u2019s dedicated page on the Gladys Manion site includes an \u201cAsk Sally Goldkamp\u201d button so visitors can pose questions. She and team partner Ally Healy are planning another website specifically for their team.<\/p>\n\n\n\n
Barbara Hicks, owner of Atlanta-based B-Graphic, a marketing and graphic design firm, considers it important to limit homepage information to the key messaging you want to send to your target audience, so they can read it fast.<\/p>\n\n\n\n
Use your website\u2019s additional pages to help your audience understand why they should choose you. Maybe it\u2019s information about your team, success stories, and properties listed or sold, says Hicks.<\/p>\n\n\n\n
Contact information should be on every page, and should include a phone number and email address, not just a contact form to fill out since many wonder if a human will read it and respond, she says. She cautions against having too much information and too many links. \u201cThey\u2019ll compete for attention, and people won\u2019t know where to go first. Make it easy for them,\u201d she says.<\/p>\n\n\n\n
The Importance of SEO<\/h2>\n\n\n\n
Including the right keywords in the right places on your site is critical if you want people to find you when they search for a real estate professional. This is called search engine optimization. The content at the top of your homepage, which Hicks calls \u201cthe first impression,\u201d is critical not only to capture the eyes of your target audience but also to attract Google\u2019s attention.<\/p>\n\n\n\n
The more specific you are, the easier you may find creating your optimization. For instance, if you sell luxury real estate, cater to first-time home buyers, or work in a specific region, you\u2019ll want those keywords front and center. The right words bring you higher through algorithms in a search, Hicks says.<\/p>\n\n\n\n
Therefore, an expert in SEO is critical. It is also one of the more costly parts of developing your own website. You\u2019ll want an SEO expert who can do the keyword research for you and audit the site periodically to see how well it performs, says Jason Weamer, founder of Orange County, Calif.\u2013based Visual Identity Group, a full-service digital marketing website and web development company.<\/p>\n\n\n\n
\u201cThe audits collect data over a period of time that tell where you\u2019re ranked for any particular keyword or phrase, as well as your competitors,\u201d Weamer says.<\/p>\n\n\n\n
Differentiate Yourself From Competition<\/h2>\n\n\n\n
Because there are more salespeople than ever, it\u2019s important to offer more than a \u201cgreat team\u201d and \u201cextensive experience,\u201d because many competitors may say the same, Hicks says.<\/p>\n\n\n\n
Weamer suggests, \u201cMake them feel that they\u2019re losing out if they don\u2019t select you as their salesperson.\u201d<\/p>\n\n\n\n
Include information that speaks to your skill set. Maybe you share that you\u2019ve helped 1,000 families find their dream home, Hicks says. Or maybe it\u2019s a link to a blog you write, says Ames, who adds, \u201cI\u2019ve gotten clients because we both fly fish, or they were interested that I climbed Mt. Kilimanjaro.\u201d Wolking suggests another tactic\u2014a bio video.<\/p>\n\n\n\n
Keep Your Brand in Mind<\/h2>\n\n\n\n
Make the website a consistent part of your branding. Branding\u2014what Weamer describes as a professionally designed, curated experience\u2014should be consistent across all marketing materials and messaging. Manion says his firm does so by making sure colors, styles, logos, and fonts match up through its websites and all other postcards, business cards, ads, and touch points.<\/p>\n\n\n\n
\u201cBut keep in mind, your brand is more than your logo, colors, fonts, and graphic elements,\u201d says Hicks. \u201cYour brand is your reputation, how people describe you to their friends. If you drop the ball or miss opportunities, that\u2019s what they\u2019ll say. Your brand must start with stellar customer service and good work to be successful,\u201d she says.<\/p>\n\n\n\n
Whatever you do, make sure the information you provide on your website is up to date and relevant and relays whatever a consumer might be searching for. Think about the site from the perspective of your prospective client.<\/p>\n\n\n\n
\u201cWe live in a world where people fast-forward through commercials, FaceTime their loved ones, and can find anything they need in an instant on their iPhone,\u201d Hicks says. \u201cSociety has turned impatient, and if your audience doesn\u2019t find exactly what they\u2019re looking for in the first seven seconds, they will go elsewhere.\u201d\u00a0<\/p>\n\n\n\n
\u00a9National Association of REALTORS\u00ae
Reprinted with permission<\/p>\n","protected":false},"excerpt":{"rendered":"
Of all the business touchpoints available in today\u2019s digital world, your website is one of the most important to market yourself. Make sure you’re maximizing its use and attracting clients with these tips. Key takeaways: Even in the age of social media, websites are an important asset for real estate professionals. They act as the … <\/p>\n
Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-22644","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"\nMaximize Your Website to Attract Clients - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/maximize-your-website-to-attract-clients\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/maximize-your-website-to-attract-clients\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/maximize-your-website-to-attract-clients\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Maximize Your Website to Attract Clients\",\"datePublished\":\"2023-08-31T11:23:02+00:00\",\"dateModified\":\"2023-08-31T11:23:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/maximize-your-website-to-attract-clients\\\/\"},\"wordCount\":1427,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/maximize-your-website-to-attract-clients\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/maximize-your-website-to-attract-clients\\\/\",\"name\":\"Maximize Your Website to Attract Clients - 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