{"id":10400,"date":"2016-10-31T12:03:00","date_gmt":"2016-10-31T12:03:00","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=10400"},"modified":"2016-10-31T12:03:06","modified_gmt":"2016-10-31T12:03:06","slug":"use-facebook-generate-offline-referrals","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/use-facebook-generate-offline-referrals\/","title":{"rendered":"Use Facebook to Generate Offline Referrals"},"content":{"rendered":"<h2>Use Facebook to Generate Offline Referrals<\/h2>\n<p>&nbsp;<\/p>\n<div id=\"attachment_10401\" style=\"width: 300px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.anthonydidonato.net\/wordpress\/2016\/10\/31\/use-facebook-generate-offline-referrals\/facebook_2015_logo_detail\/\" rel=\"attachment wp-att-10401\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10401\" class=\"size-medium wp-image-10401\" src=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/10\/facebook_2015_logo_detail-300x104.png\" alt=\"Use Facebook to Generate Offline Referrals \" width=\"300\" height=\"104\" srcset=\"http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/10\/facebook_2015_logo_detail-300x104.png 300w, http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/10\/facebook_2015_logo_detail-768x266.png 768w, http:\/\/www.anthonydidonato.net\/wordpress\/wp-content\/uploads\/2016\/10\/facebook_2015_logo_detail.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-10401\" class=\"wp-caption-text\">Use Facebook to Generate Offline Referrals<\/p><\/div>\n<p>Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they\u2019re ready to buy or sell a house. But often the reality doesn\u2019t live up to the potential. You either spend too much time on the platform for little return or you turn off people by marketing too directly to them.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ScfXnxuU-bI?list=PLJ8nxcZniP615YRvvEv_hNnjWnTMenmY5\" width=\"450\" height=\"275\" frameborder=\"0\" scrolling=\"no\" align=\"right\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>A top producer in the Atlanta area, Maura Neill, thinks she\u2019s found the right balance. The RE\/MAX Around Atlanta agent uses Facebook in a variety of ways, but one way she uses it to good effect is to build attendance at events she hosts twice a year. And it\u2019s these events\u2014off-line, in-person, on the ground\u2014that build her business in the end.<\/p>\n<p>In fact, she says, she gets anywhere from half a dozen to a dozen referrals out of these events, and that is part of the concrete ROI she sees from her social media effort.<\/p>\n<p>Neill talks in-depth about how she uses Facebook in The Takeaway with Nobu Hata, a new audio podcast series. Neill\u2019s remarks are featured in the latest\u00a0<a href=\"https:\/\/youtu.be\/ScfXnxuU-bI\">Voice for Real Estate<\/a>\u00a0news video from NAR.<\/p>\n<p>Also looked at in the video is the big win by the real estate industry against what many saw as overreach by the federal government on anti-kickback enforcement. A federal appeals court has shot down the Consumer Financial Protection Bureau\u2019s enforcement of Sec. 8 rules under the Real Estate Settlement Procedures Act (RESPA). The CFPB imposed a massive fine\u2014$109 million\u2014against a mortgage company for sending referrals to mortgage insurers that used its affiliated mortgage reinsurance business.<\/p>\n<p>Back when HUD administered RESPA, such \u201ctying\u201d arrangements were considered fine, depending on how they were structured. But when CFPB took over RESPA enforcement, it said they weren\u2019t fine and hit the company for illegal referrals. What\u2019s more, it imposed its fine retroactively, so the company was on the hook for the arrangement even during the years HUD said it was legal.<\/p>\n<p>NAR sent a friend-of-the-court brief to the appeals court that said such retroactive enforcement was wrong, and the court agreed. Not only did it require the CFPB to withdraw the fine, it said CFPB\u2019s interpretation of Sec. 8 was incorrect. HUD\u2019s was the correct one.<\/p>\n<p>In another video segment, an NAR analyst explains why it\u2019s going to take a few years before lenders will be able to make federally backed rural home loans quickly under a new direct endorsement program that Congress created for the Rural Housing Service. FHA already uses direct endorsement and NAR for a long time called on Congress to let RHS use it too for rural home loans. Congress agreed, but RHS doesn\u2019t have the money to make the system changes it needs to make it happen, so even though RHS has the authority, it\u2019s going to be around 2019 before quicker rural home loans happen.<\/p>\n<p>The video looks at another win, albeit a much smaller one. In a change to its FHA single-family loan handbook, HUD removed language requiring appraisers to act as home inspectors by testing appliances when they go to set a value on a house. NAR argued that that was outside the scope of appraiser duties and HUD agreed.<\/p>\n<p>Another segment in the video looks at how well the new closing rules are doing one year after they took effect. NAR found that there are fewer closing delays because of the new rules. But agents are still facing a needlessly tough time getting their hands on the new closing disclosure, which replaced the HUD-1 Settlement Form. But even that is showing some improvement.<\/p>\n<p><em>\u2014REALTOR\u00ae Magazine<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use Facebook to Generate Offline Referrals &nbsp; Facebook: is it friend or foe when it comes to building your business? On the face of it, a social media site like Facebook would seem to be a no-brainer for reaching out to people when they\u2019re ready to buy or sell a house. But often the reality &hellip; <\/p>\n<p><a class=\"more-link btn\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/use-facebook-generate-offline-referrals\/\">Continue reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[5,32,4,9],"class_list":["post-10400","post","type-post","status-publish","format-standard","hentry","category-news","category-real-estate-tips","tag-anthony-didonato","tag-news","tag-real-estate","tag-tips","item-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Facebook to Generate Offline Referrals - Real Estate Agent and Sales in PA - Anthony DiDonato Broomall, Media, Delaware County and surrounding areas in Pennsylvania<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.anthonydidonato.net\/wordpress\/use-facebook-generate-offline-referrals\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/use-facebook-generate-offline-referrals\\\/#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/use-facebook-generate-offline-referrals\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"headline\":\"Use Facebook to Generate Offline Referrals\",\"datePublished\":\"2016-10-31T12:03:00+00:00\",\"dateModified\":\"2016-10-31T12:03:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/use-facebook-generate-offline-referrals\\\/\"},\"wordCount\":659,\"publisher\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/#\\\/schema\\\/person\\\/964792b6994e8cc4cbddc36ad4824908\"},\"image\":{\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/use-facebook-generate-offline-referrals\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/facebook_2015_logo_detail-300x104.png\",\"keywords\":[\"Anthony DiDonato\",\"News\",\"Real Estate\",\"tips\"],\"articleSection\":[\"News\",\"Real Estate Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/use-facebook-generate-offline-referrals\\\/\",\"url\":\"http:\\\/\\\/www.anthonydidonato.net\\\/wordpress\\\/use-facebook-generate-offline-referrals\\\/\",\"name\":\"Use Facebook to Generate Offline Referrals - 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Skilled, smart and enthusiastic about his work and his life, Anthony DiDonato has the appealing combination of business sense and people skills gives him an edge in an industry that demands both. Educated at Drexel University with a dual major in accounting and finance and minors in management and psychology Anthony DiDonato offers over 25 years of experience in the real estate industry. He has been a real estate investor since 1985 and a member of H.A.P.C.O. (Landlord Association). He became a licensed Realtor in 1992 and a member of the Local, Pennsylvania and National Associations of Realtors. Anthony DiDonato is also a member of the Computerized Multiple Listings, (MLS) and Internet Marketing Programs. In 1997 Anthony DiDonato became Century 21 All-Elite, Inc. Corporate Secretary. Anthony DiDonato believes in taking his profession to the highest level of quality service. 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