{"id":10385,"date":"2016-10-27T12:00:52","date_gmt":"2016-10-27T12:00:52","guid":{"rendered":"http:\/\/www.anthonydidonato.net\/wordpress\/?p=10385"},"modified":"2016-10-27T12:00:52","modified_gmt":"2016-10-27T12:00:52","slug":"spent-much-digital-ads","status":"publish","type":"post","link":"http:\/\/www.anthonydidonato.net\/wordpress\/spent-much-digital-ads\/","title":{"rendered":"Have You Spent Too Much on Digital Ads?"},"content":{"rendered":"

Have You Spent Too Much on Digital Ads?<\/h2>\n

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Have You Spent Too Much on Digital Ads?<\/p><\/div>\n

Real estate professionals are big spenders when it comes to advertising. They will spend an estimated $25.9 billion this year alone, according to the 2016 Real Estate Advertising Update by Borrell Associates, which tracks advertising data. The report includes results from the company’s survey of about 290 real estate agents and brokers about how they allocate their marketing dollars.<\/p>\n

But advertising expenditures have fallen 6 percent since last year, and while real estate pros favor digital ads the most, agencies reduced spending in the digital realm by 8.5 percent this year, the report shows. It notes that practitioners may have committed too much money to digital and are now reallocating cash toward more traditional advertising avenues.<\/p>\n

“We believe real estate advertisers \u2014 especially those involved with residential home sales \u2014 have perhaps overspent on digital and are now ‘adjusting the dials’ for a more appropriate advertising mix,” the report says.<\/p>\n

Five of the 11 media categories measured in the report showed advertising growth since 2015:<\/p>\n